- Flapen Score
- 31 / 100Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 4531
- Market size
- $235K/yr90K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 57%top-5 click share · 2 brands · 92 sellers
Flapen Score
Watch Ultra against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Watch Ultra is stronger. Inside it, weaker.
Market
The Watch Ultra market on Amazon at a glance
Shoppers on Amazon United States searched for Watch Ultra 90K times last year and spent an estimated $235K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $235Ka year
- Top search term
- ultra watch45K searches a year
02 · Price
A sale here is worth $464.31.
Listings sell for $464.31 on average, from $262.44 to $818.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $464.31 that is $0 to $46K a year per listing.
- Average price
- $464.31above the $15 to $100 sweet spot
- Price range
- $262.44–$818.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$46K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #107 within Watches. It carries 1,079 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 89%
- Out of stock, average day
- 3.7%
- Average rank
- #107in Watches
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 1,079per listing
- Listings tracked
- 27
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Watch Ultra products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
92
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 92%
Open market
0%
- Brand 178%
- Brand 222%
Demand
Watch Ultra search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Watch Ultra
We read the reviews and the return reasons for every product selling here.
“Wont charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Watch Ultra questions
Answered from the same tracked data.









