Skip to content

Watch Pillow

Fail

Shoppers spend an estimated $49K a year here, so Watch Pillow is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$49K/yr100K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
63%top-5 click share · 16 brands · 19 sellers

Flapen Score

Watch Pillow against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Watch Pillow is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Watch Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Watch Pillow 100K times last year and spent an estimated $49K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
4.3%
Market size, estimated
$49Ka year
Peak month
December1.6× the quietest month
Top search term
watch pillow50K searches a year

02 · Price

A sale here is worth $11.60.

Listings sell for $11.60 on average, from $5.91 to $26.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.60 that is $1K to $3K a year per listing.

Average price
$11.60under the $15 to $100 sweet spot
Price range
$5.91–$26.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #772 within Shoe, Jewelry & Watch Accessories. It carries 127 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#772in Shoe, Jewelry & Watch Accessories
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Watch Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

19

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

25%

  • Brand 125%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Watch Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Watch Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • watch pillow50K/yr
  • watch pillows20K/yr
  • watch cushion15K/yr
  • watch pillows for box15K/yr

Reviews and returns

What reviews say buyers love and hate about Watch Pillow

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
5.0%of orders come back
“wasnt sure if they would fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Watch Pillow questions

Answered from the same tracked data.