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Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

2.6%

Market size, estimated

$2.9Ma year

Peak month

December2.7× the quietest month

Top search term

watch cases for men769K searches a year

Listings sell for $22.59 on average, from $17.47 to $29.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $22.59 that is $68K to $90K a year per listing.

Average price

$22.59inside the $15 to $100 sweet spot

Price range

$17.47–$29.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$68K–$90K

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #5 within Shoe, Jewelry & Watch Accessories. It carries 5,654 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#5in Shoe, Jewelry & Watch Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,654per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months