waluigi hat
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.25avg listing price — sweet spot $15–$100
Price range
Good$8.94–$30.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,197.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 40K searches
According to Flapen's Amazon United States niche tracking, waluigi hat is a $20K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
waluigi hat market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $41K–$51K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #3,864
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 77%
- Out of stock
- 31.2%
- Avg brand age
- 50 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
9%
- Bioworld22%
- e4Hats.com18%
- VANVENE18%
- Armycrew14%
- TOP HEADWEAR14%
- Falari4%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 15.1×
Top waluigi hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Japan Import Cosplay Cap Transformation Hat Purple
VANVENE$12.434.6★452 rev
Adult Mario Hat Trucker Cosplay Costume Plummer Bros Cap Purple L
TOP HEADWEAR$15.824.4★76 rev
Mens Super Mario Brothers Hat Waluigi Mario Purple Cosplay hat
Bioworld$17.474.5★77 rev
Wario Waluigi Embroidered Cotton Newsboy Cap - Purple OSFM
e4Hats.com$25.204.6★397 rev
Armycrew Toddler Size Mario Luigi Waluigi Fire Mario Cosplay Newsboy Hat - Waluigi - Purple
Armycrew$13.613.0★5 rev
Newest
by launch date
VIEKIER Yellow Hat Purple Hat Baseball Cap with Beard for Halloween Cosplay
VIEKIER$18.7661 rev
e4Hats.com Waluigi Patched Washed Pigment Dyed Twill Trucker Cap - Purple White OSFM
e4Hats.com$22.970 rev
Armycrew Mario Luigi Cosplay Costume Flat Bill Snapback Cap (US Alpha One Size Red 2)
Armycrew$11.084 rev
4 Set Super Bros Halloween Costume for Adult Super Bros Hats Accessories Mary Luigi Caps Mustaches Suspenders Gloves Buttons Set
Dolusenly$29.4686 rev
Armycrew Toddler Size Mario Luigi Waluigi Fire Mario Cosplay Newsboy Hat - Waluigi - Purple
Armycrew$13.615 rev
Trending
90-day click momentumVIEKIER Yellow Hat Purple Hat Baseball Cap with Beard for Halloween Cosplay
VIEKIER$18.764.4★
e4Hats.com Waluigi Patched Washed Pigment Dyed Twill Trucker Cap - Purple White OSFM
e4Hats.com$22.970.0★
Bioworld Pokemon Gengar Embroidered Snapback Cap Hat Licensed Purple
Bioworld$30.054.9★
Armycrew Mario Luigi Cosplay Costume Flat Bill Snapback Cap (US Alpha One Size Red 2)
Armycrew$11.084.7★
Bioworld Super Mario Bros Luigi Logo Mens Green Checkered Bucket Hat
Bioworld$18.184.6★
What buyers say about waluigi hat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Better than I expected”
“Great fit”
“Great value”
“The color is true to picture”
“Super comfortable and looks great”
“Good quality for dress up light weight”
“Great gift”
“The material feels lightweight”
“Should be more stretchy it would be nice”
What buyers complain about
“Quality is par for the cost”
“to big as size”
“cheap looking for what I paid”
“there was a chemically smell so I had to wash them before use”
Top return reasons
Common questions
- Is waluigi hat profitable to sell on Amazon United States?
- The niche generates $20K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the waluigi hat niche?
- 9 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in waluigi hat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 5.3% — above our launch gate.
- When does demand for waluigi hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 15.1× the quietest.
- What does it cost to enter the waluigi hat niche?
- Listings span $8.94–$30.69; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 1,197 reviews — the moat a new listing must climb.