Wallet with Chain

Shoppers searched for this 1000K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.

Searches, last 12 months

1000K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

2.0%

Market size, estimated

$496Ka year

Peak month

December10.2× the quietest month

Top search term

chain wallet168K searches a year

Listings sell for $25.29 on average, from $7.57 to $40.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $25.29 that is $6K to $13K a year per listing.

Average price

$25.29inside the $15 to $100 sweet spot

Price range

$7.57–$40.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

3.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #491 within Wallets, Card Cases & Money Organizers. It carries 4,679 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

0.2%

Average rank

#491in Wallets, Card Cases & Money Organizers

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

4,679per listing

Listings tracked

42

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

43 months