Is Wallet Inserts for Credit Cards profitable to sell on Amazon United States?

Flapen scores Wallet Inserts for Credit Cards 42 out of 100 on Amazon United States, a Fail. Shoppers spend $115K a year across 17 tracked products. 1 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -2.3% in the last 90 days.

How competitive is the Wallet Inserts for Credit Cards niche on Amazon United States?

15 brands and 18 sellers compete in Wallet Inserts for Credit Cards on Amazon United States. The top 5 Wallet Inserts for Credit Cards products take 67% of clicks, and the top 5 brands take 75%.

What do buyers complain about in Wallet Inserts for Credit Cards?

Wallet Inserts for Credit Cards buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Strength. An estimated 1.0% of orders come back.

When does demand for Wallet Inserts for Credit Cards peak?

Search demand for Wallet Inserts for Credit Cards on Amazon United States peaks in Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Wallet Inserts for Credit Cards niche?

Wallet Inserts for Credit Cards sells for $6.60 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $4.03 to $9.13. The average product has 2,797 reviews, the count a new listing must catch up to.

Wallet Inserts for Credit Cards

Fail

Prices span $4.03–$9.13, mostly outside the sweet spot, so Wallet Inserts for Credit Cards is a Fail.

Flapen Score: 42
42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size: $115K/yr249K searches / yr
90-day growth: -2.3%search demand this quarter
Competition: 67%top-5 click share · 15 brands · 18 sellers

Flapen Score

Wallet Inserts for Credit Cards against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Wallet Inserts for Credit Cards is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Wallet Inserts for Credit Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Wallet Inserts for Credit Cards 249K times last year and spent an estimated $115K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months: 249K
Growth, 90 days vs prior 90: -2.3%
Conversion, latest week: 7.0%
Market size, estimated: $115Ka year
Peak month: December1.6× the quietest month
Top search term: wallet insert30K searches a year

02 · Price

A sale here is worth $6.60.

Listings sell for $6.60 on average, from $4.03 to $9.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $6.60 that is $3K to $5K a year per listing.

Average price: $6.60under the $15 to $100 sweet spot
Price range: $4.03–$9.13
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: $3K–$5K
Returns: 1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #926 within Wallets, Card Cases & Money Organizers. It carries 2,797 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #926in Wallets, Card Cases & Money Organizers
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 2,797per listing
Listings tracked: 17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 46 months

Products

Top Wallet Inserts for Credit Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

Brand 140%
Brand 212%
Brand 310%
Brand 46%
Brand 56%
Brand 64%

Demand

Wallet Inserts for Credit Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Wallet Inserts for Credit Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wallet insert30K/yr -2.8%4.0% conv.
wallet inserts for credit cards30K/yr -1.4%5.9% conv.
wallet picture holder20K/yr +39.1%5.0% conv.
wallet photo insert23K/yr +5.0%5.7% conv.
wallet inserts16K/yr -3.4%5.1% conv.
wallet inserts clear plastic vinyl picture and card holder17K/yr -22.6%9.0% conv.
wallet photo holder12K/yr +11.7%2.9% conv.
plastic credit card holder12K/yr -5.8%2.3% conv.
plastic credit card sleeves11K/yr -13.0%4.3% conv.
plastic wallet inserts10K/yr +10.0%7.3% conv.