Wallet for Men

Shoppers searched for this 49.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.5M a year.

Searches, last 12 months

49.8M

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

1.8%

Market size, estimated

$20.5Ma year

Peak month

December2.2× the quietest month

Top search term

wallet for men8.8M searches a year

Listings sell for $22.22 on average, from $5.72 to $114.23. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 12,500 to 15,000 of them. At $22.22 that is $278K to $333K a year per listing.

Average price

$22.22inside the $15 to $100 sweet spot

Price range

$5.72–$114.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

12,500–15,000

Revenue per listing a year

$278K–$333K

Returns

4.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #29 within Wallets, Card Cases & Money Organizers. It carries 15,127 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#29in Wallets, Card Cases & Money Organizers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

15,127per listing

Listings tracked

59

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months