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Waffle Robes for Women

Fail

Buyers convert on only 0.6% of searches, so Waffle Robes for Women is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$52K/yr260K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
55%top-5 click share · 15 brands · 23 sellers

Flapen Score

Waffle Robes for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Waffle Robes for Women is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waffle Robes for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Waffle Robes for Women 260K times last year and spent an estimated $52K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.6%
Market size, estimated
$52Ka year
Peak month
December3.1× the quietest month
Top search term
waffle bathrobe34K searches a year

02 · Price

A sale here is worth $32.39.

Listings sell for $32.39 on average, from $16.64 to $116.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.39 that is $0 to $3K a year per listing.

Average price
$32.39inside the $15 to $100 sweet spot
Price range
$16.64–$116.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #190 within Sleep & Lounge. It carries 8,535 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#190in Sleep & Lounge
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
8,535per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Waffle Robes for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

23

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 87%

Open market

21%

  • Turquaz26%
  • Amazon Essentials16%
  • PAVILIA11%
  • Turkish Linen11%
  • Alpine Swiss7%
  • NY Threads7%

Demand

Waffle Robes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Waffle Robes for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • waffle bathrobe34K/yr
  • spa robes unisex27K/yr
  • white robes22K/yr
  • sauna robe19K/yr
  • waffle bath robe15K/yr
  • waffle robes14K/yr
  • hotel bathrobe16K/yr
  • white bath robe15K/yr
  • white cotton robe10K/yr
  • white bathrobe17K/yr

FAQ

Common Waffle Robes for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data