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Waffle Knit Button Down Shirt Women

Fail

Demand is soft, at -57.5% this quarter, so Waffle Knit Button Down Shirt Women is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$28K/yr544K searches / yr
90-day growth
-57.5%search demand this quarter
Competition
17%top-5 click share · 35 brands · 45 sellers

Flapen Score

Waffle Knit Button Down Shirt Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Waffle Knit Button Down Shirt Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waffle Knit Button Down Shirt Women market on Amazon at a glance

Shoppers on Amazon United States searched for Waffle Knit Button Down Shirt Women 544K times last year and spent an estimated $28K. The top 5 brands take 63% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
-57.5%
Conversion, latest week
0.3%
Market size, estimated
$28Ka year
Top search term
dokotoo waffle knit tops for women34K searches a year

02 · Price

A sale here is worth $18.68.

Listings sell for $18.68 on average, from $9.15 to $48.61. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.68 that is $0 to $2K a year per listing.

Average price
$18.68inside the $15 to $100 sweet spot
Price range
$9.15–$48.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,280 within Tunics. It carries 1,559 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#1,280in Tunics
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,559per listing
Listings tracked
115

04 · Newcomers

3 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Waffle Knit Button Down Shirt Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

45

Top-5 brand share

63%

Top 20: 91%

Top-5 click share

17%

Top 20: 40%

Open market

33%

  • Brand 122%
  • Brand 216%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Waffle Knit Button Down Shirt Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Waffle Knit Button Down Shirt Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dokotoo waffle knit tops for women34K/yr
  • waffle knit40K/yr
  • womens waffle tops28K/yr
  • waffle shirts for women20K/yr
  • shewin waffle knit tops for women39K/yr
  • waffle knit top74K/yr
  • waffle knit long sleeve20K/yr
  • waffle knit shirt18K/yr
  • waffle top20K/yr
  • waffle sweatshirt women32K/yr

Reviews and returns

What reviews say buyers love and hate about Waffle Knit Button Down Shirt Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
10.3%of orders come back
“longer than expected”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Waffle Knit Button Down Shirt Women questions

Answered from the same tracked data.