waffle henley shirts for men
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$23.14avg listing price — sweet spot $15–$100
Price range
Great$7.66–$48.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,873.18avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 335K searches
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, waffle henley shirts for men is a $12K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
waffle henley shirts for men market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #2,682
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 15.6%
- Avg brand age
- 35 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
69
Top-5 brand share
58%
Top 20: 88%
Top-5 click share
20%
Top 20: 49%
Open market
36%
- Amazon Essentials23%
- NITAGUT12%
- COOFANDY11%
- Wrangler Authentics6%
- Zengjo6%
- Ficerd5%
Demand
Weekly Amazon search volume, last 20 weeks — -45.1% search growth over the last 90 days.Top waffle henley shirts for men search terms
- waffle henley shirts for men46K/yr
- waffle long sleeve23K/yr
- waffle henley28K/yr
- waffle knit shirt men21K/yr
- waffle knit long sleeve20K/yr
- white waffle long sleeve men16K/yr
- waffle knit henley men19K/yr
- waffle shirts13K/yr
- thermal henley shirts for men24K/yr
- mens waffle henley long sleeve23K/yr
Top waffle henley shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NITAGUT Mens Waffle Crewneck Shirts Slim Fit Long Sleeve Casual T-Shirt White X-Large
NITAGUT$19.504.3★518 rev
Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Ivory Large
Amazon Essentials$21.664.4★1,650 rev
Amazon Essentials Mens Long Sleeve Henley Shirt Regular-Fit Waffle Navy X-Large
Amazon Essentials$15.624.6★4,202 rev
Long Sleeve Waffle Henley Light Heather Gray Large
Wrangler Authentics$22.954.5★11,038 rev
Amazon Essentials Mens Slim-Fit Long-Sleeve Waffle Henley Shirt -Black Large
Amazon Essentials$16.214.6★5,009 rev
Newest
by launch date
Wrangler Authentics Mens Long Sleeve Waffle Henley Dark Charcoal Large
Wrangler Authentics$23.0911,038 rev
Long Sleeve Waffle Henley Light Heather Gray Large
Wrangler Authentics$22.9511,038 rev
COOFANDY Mens Shirts Casual Waffle Short Sleeve Crewneck T Shirts Summer Plain Pullover Tees Moon Gray XL
COOFANDY$20.08142 rev
Herberton Mens Athletic Knit Shirts Gentle Workout Tee Henley Waffle Button Long Sleeve Classic Fall Tshirt Black L
Herberton$28.6053 rev
COOFANDY Mens Long Sleeve Tee Shirts Casual Waffle Henley Shirts Lightweight Button T-Shirts Black
COOFANDY$16.13218 rev
Trending
90-day click momentum
Ficerd 3 Pack Mens Waffle Long Sleeve Shirts Crew Neck Thermal Underwear Tops Casual Pullover Sweaters Knit Undershirts(Black Gray Haze Blue XX-Large)
Ficerd$42.404.2★
Wrangler Authentics Mens Long Sleeve Waffle Henley Dark Charcoal Large
Wrangler Authentics$23.094.5★
VEIISAR Mens Mini Waffle Knit Crew Neck T-Shirt - 210gsm Ultra-Fine Textured Cotton Tee - 1mm Micro Grid Breathable Top Dark Grey XXL
VEIISAR$22.954.4★
3 Pack Mens Waffle Henley Thermal Long Sleeve Shirts Casual Fitted Fall Shirts for Men (Set 4 Large)
Liberty Pro$39.454.5★
Amazon Essentials Mens Long-Sleeve Soft Touch Waffle Stitch Crewneck Sweater Navy X-Large
Amazon Essentials$21.544.4★
What buyers say about waffle henley shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“So comfortable”
“Decent quality”
“Soft fabric”
“Like the color”
“The material is comfortable”
“fair price”
“I also like that its lightweight”
“The fabric is stretchy”
“Adds a layer of warmth”
What buyers complain about
“did not fit”
“it makes it not see through”
“The material is thicker fabric”
“Material is so-so”
“Why bother making something so cheap”
“Bad shirt it has no stretch”
“Sleeves Too Long”
“Imagine my disappointment when I find a hole in one of the shirts”
“They will shrink a little over time”
“Poor quality stitching”
Top return reasons
Common questions
- Is waffle henley shirts for men profitable to sell on Amazon United States?
- The niche generates $12K/yr across 121 tracked products. 8 of 36 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the waffle henley shirts for men niche?
- 44 brands and 69 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in waffle henley shirts for men?
- Top complaints mined from reviews: Size-Overall, Transparency, Thickness. The return rate is 9.0% — above our launch gate.
- What does it cost to enter the waffle henley shirts for men niche?
- Listings span $7.66–$48.63; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 2,873 reviews — the moat a new listing must climb.