vuori
Skip itHigh returns (11.5%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$28.13avg listing price — sweet spot $15–$100
Price range
Good$8.99–$126.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$199K$199K/yr · 1.9M searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,402.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, vuori is a $199K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vuori market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $225K–$281K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #6,479
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 96%
- Out of stock
- 1.2%
- Avg brand age
- 35 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
69
Top-5 brand share
75%
Top 20: 93%
Top-5 click share
14%
Top 20: 37%
Open market
23%
- THE GYM PEOPLE54%
- ODODOS12%
- Cozy Earth3%
- CRZ YOGA3%
- Libin3%
- Ivy Winslet3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top vuori search terms
- vuori448K/yr
- the gym people353K/yr
- vuori womens clothing280K/yr
- gym people201K/yr
- glowmode92K/yr
- the gym people shorts52K/yr
- vuori dupe62K/yr
- the gym people leggings104K/yr
- gym people shorts36K/yr
- vuori dup es women30K/yr
Top vuori products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE GYM PEOPLE Thick High Waist Yoga Pants with Pockets Tummy Control Workout Running Yoga Leggings for Women (Large Black)
THE GYM PEOPLE$21.514.4★70,102 rev
THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Black Large)
THE GYM PEOPLE$21.064.3★13,618 rev
THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Black Small)
THE GYM PEOPLE$21.234.3★13,618 rev
THE GYM PEOPLE Thick High Waist Yoga Pants with Pockets Tummy Control Workout Running Yoga Leggings for Women (Medium Black)
THE GYM PEOPLE$21.424.4★70,102 rev
Ivy Winslet Womens Performance Joggers Buttery Soft Lightweight Athletic Sweatpants with Pockets for Yoga Lounge
Ivy Winslet$52.354.4★8 rev
Newest
by launch date
ODODOS Womens Long Sleeve Crewneck Tee - Ultra Soft odSTRATUM Tech Performance T-Shirts UPF 50+ Everyday Pullover Tops Ecru Heather Small
ODODOS$21.19118 rev
ODODOS Womens Full-Zip Cropped Hoodie - odSTRATUM Tech Ultra Soft UPF 50+ Hooded Jacket with Pockets Aspen Heather Large
ODODOS$35.73150 rev
Womens Longline Sports Bra Wirefree Padded Medium Support Yoga Bras Gym Running Workout Tank Tops Deep Green
THE GYM PEOPLE$21.1149,777 rev
Ivy Winslet Womens Performance Joggers Buttery Soft Lightweight Athletic Sweatpants with Pockets for Yoga Lounge
Ivy Winslet$52.358 rev
ODODOS Womens Performance Shorts Ultra Soft odSTRATUM Tech Mid Rise Relaxed Shorts with Pocket 3 Inseam Moisture Wicking Dusty Blue Heather Medium
ODODOS$21.22233 rev
Trending
90-day click momentum
Cozy Earth Womens Jogger Pants - 62% Viscose from Bamboo Blend - Lightweight All-Season Comfort - X-Small - Black
Cozy Earth$76.404.3★
ODODOS Womens Long Sleeve Crewneck Tee - Ultra Soft odSTRATUM Tech Performance T-Shirts UPF 50+ Everyday Pullover Tops Ecru Heather Small
ODODOS$21.194.7★
THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Bright Pink Medium)
THE GYM PEOPLE$20.934.3★
Ivy Winslet Womens Performance Joggers Buttery Soft Lightweight Athletic Sweatpants with Pockets for Yoga Lounge
Ivy Winslet$52.354.4★
THE GYM PEOPLE Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Bright Pink Small)
THE GYM PEOPLE$21.204.3★
What buyers say about vuori
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect comfortable”
“Fit like a glove”
“Excellent Quality—Ordered Twice”
“buttery soft”
“Color is as described”
“durable material”
“great value”
“Great Sports Bra”
“love the pockets”
“These are thick pants”
What buyers complain about
“Very long”
“cheap material”
“Low quality”
“Thick”
“Not really White”
“Used item”
“No stretch”
“Too tight banding at waist”
“See through”
“Cheap and uncomfortable”
Top return reasons
Common questions
- Is vuori profitable to sell on Amazon United States?
- The niche generates $199K/yr across 186 tracked products. 2 of 21 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the vuori niche?
- 47 brands and 69 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in vuori?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 11.5% — above our launch gate.
- When does demand for vuori peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the vuori niche?
- Listings span $8.99–$126.91; the average listing price is $28.13 (sweet spot $15–$100). The average incumbent carries 9,402 reviews — the moat a new listing must climb.