von dutch purse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible37.59avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$80.64avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$20.62–$216.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$116K$116K/yr · 350K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, von dutch purse is a $116K/yr Amazon United States market (350K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
von dutch purse market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $101K–$121K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #5,694
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 92%
- Out of stock
- 5.3%
- Avg brand age
- 33 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
25%
Top 20: 60%
Open market
0%
- Von Dutch98%
- Verdusa1%
- Generic1%
- True Religion0%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — -25.1% search growth over the last 90 days.Top von dutch purse search terms
- von dutch purse260K/yr
- von dutch bag79K/yr
- von dutch purses for women12K/yr
Top von dutch purse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Von Dutch Mini Furry Bowling Bag | 6.8 Faux Fur Crossbody with Logo Hardware Top Handles & Branded Interior Lining
Von Dutch$61.435.0★4 rev
Von Dutch Purse Logo Shoulder Bag (Tree Camo)
Von Dutch$76.654.8★56 rev
Von Dutch Womens Rhinestone Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Black and White Rhinestone)
Von Dutch$83.374.6★30 rev
Von Dutch Womens Graphic Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Black JAX)
Von Dutch$84.684.8★56 rev
Von Dutch Womens Graphic Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Green and Yellow Multi-Logo Denim)
Von Dutch$79.424.8★56 rev
Newest
by launch date
Von Dutch Small Shoulder Bag for Women Vegan Leather Y2K Purse with Chain Strap & Zip Closure (Cheetah Grey)
Von Dutch$90.9115 rev
Von Dutch Medium Backpack Stylish Multi?Purpose Backpack with Front Zip Pocket Adjustable Straps and Durable Design (Blue Cheetah)
Von Dutch$66.0816 rev
Von Dutch Mini Furry Bowling Bag | 6.8 Faux Fur Crossbody with Logo Hardware Top Handles & Branded Interior Lining
Von Dutch$61.434 rev
Von Dutch Core Hanna Bag | 6.5 Vegan Leather Mini Crossbody with Logo Hardware Top Handles & Branded Interior Pouch Black and White
Von Dutch$67.4418 rev
Von Dutch Jax Hanna Bag | 6.5 Vegan Leather Mini Crossbody with Logo Hardware Top Handles & Interior Pouch Jax Black
Von Dutch$66.7219 rev
Trending
90-day click momentum
Von Dutch Womens Chopper Tote Bag Stylish Canvas Handbag Spacious Interior and Iconic Logo Design (Blue)
Von Dutch$28.705.0★
Von Dutch Womens Animal Print Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Leopard)
Von Dutch$92.974.8★
Von Dutch Mini Furry Bowling Bag | 6.8 Faux Fur Crossbody with Logo Hardware Top Handles & Branded Interior Lining
Von Dutch$61.435.0★
Von Dutch Medium Backpack Stylish Multi?Purpose Backpack with Front Zip Pocket Adjustable Straps and Durable Design (Blue Cheetah)
Von Dutch$66.084.7★
Von Dutch Womens Graphic Shoulder Bag Stylish Handbag with Adjustable Strap Spacious Interior and Iconic Logo Design (Green and Yellow Multi-Logo Denim)
Von Dutch$79.424.8★
What buyers say about von dutch purse
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“fits my wallet”
“I love it and the color”
“the material seems durable”
“As described”
“Cute design”
“Tendy, Compact, and Easy to Style”
“It feels like its pretty durable”
“Compact Carry-On with Smooth Wheels and Travel-Ready Organization”
“Shoulder straps are adjustable and comfy”
What buyers complain about
“Size not meeting ree”
“Product Different Than Picture”
“The red is a lot less vibrant than the pictures”
“Just wasnt quite worth the quality I feel”
“Also, I dont like the chain”
“Why is this expensive”
“Strap is a lil short so I added chain for extra room”
“I do think the faux leather is a bit of letdown since I do prefer actual leather for the price point”
“Its stiff and feels like plastic”
“it feels cheap”
Top return reasons
Common questions
- Is von dutch purse profitable to sell on Amazon United States?
- The niche generates $116K/yr across 76 tracked products. 12 of 74 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the von dutch purse niche?
- 4 brands and 27 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in von dutch purse?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 2.6%.
- What does it cost to enter the von dutch purse niche?
- Listings span $20.62–$216.00; the average listing price is $80.64 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.