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38

volleyball necklace

Skip it

Soft demand (-24.4% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 13Conversion 31Competition 25Returns 49Price range 81Avg price 95Brand share 32Review moat 92Quality gap 24

Avg price

Incredible$26.62

avg listing price — sweet spot $15–$100

Review moat

Great153

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.67–$57.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Okay$188K

$188K/yr · 282K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, volleyball necklace is a $188K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

volleyball necklace market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$213K–$266K
units × avg price
Conversion rate
2.5%
Avg BSR
#13,327
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
0.0%
Avg brand age
23 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Kendra Scott62%
  • VULETO11%
  • Caiyao5%
  • Generic5%
  • JINYRSOC3%
  • Ascona3%
  • Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Top volleyball necklace search terms

  • volleyball necklace110K/yr
  • volleyball jewelry41K/yr
  • kendra scott volleyball necklace37K/yr
  • volleyball necklaces for teen girls28K/yr
  • kendra scott volleyball11K/yr
  • kendra scott necklace volleyball9K/yr
  • volleyball kendra scott necklace6K/yr
  • gold volleyball necklace8K/yr
  • volleyball jewelry for teen girls6K/yr
  • volleyball necklaces7K/yr
All search terms

Top volleyball necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$38K30%$56K40%$75K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about volleyball necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The quality of the bracelet seems really good”

Gifting Purpose14%

“Great little gift”

Color10%

“Really pretty, my granddaughter loves it”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product9%

“As described”

Chain/Key Quality8%

“This is a beautiful necklace with a dainty chain”

Size-Overall4%

“Its the perfect size”

Exercise/Sports Suitability3%

“Volleyball is her favorite sport”

Shape/Style3%

“It is always fashionable and affordable”

Durability3%

“holds up great”

What buyers complain about

Quality-Overall21%

“Looks pretty cheap for the price paid”

Advertised Vs Actual Product17%

“The images are deceiving”

Durability13%

“Broke in less than an hour of wear”

Size-Overall8%

“short necklace”

Sweat Resistance8%

“shes very active so it mightve been the sweat”

Metal Authenticity8%

“The gold tarnishes real quick”

Color4%

“it turned green”

Value For Money4%

“I do think the price point is a little high”

Chain/Key Quality4%

“the chain broke at the connection to the charm”

Top return reasons

Size-Overall25%
Chain/Key Quality17%
Metal Authenticity12%
Defective Material/Parts7%
Durability5%
Advertised Vs Actual Product5%
Value For Money5%
Fastener Quality4%
Quality-Overall4%
Color3%

Common questions

Is volleyball necklace profitable to sell on Amazon United States?
The niche generates $188K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (38/100).
How competitive is the volleyball necklace niche?
11 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in volleyball necklace?
Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Durability. The return rate is 3.1%.
When does demand for volleyball necklace peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the volleyball necklace niche?
Listings span $5.67–$57.78; the average listing price is $26.62 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.