volcom backpack
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$42.89avg listing price — sweet spot $15–$100
Review moat
Good1,307.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Price range
Okay$11.38–$203.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$44K$44K/yr · 203K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, volcom backpack is a $44K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
volcom backpack market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $43K–$54K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,183
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 72%
- Out of stock
- 19.1%
- Avg brand age
- 40 months
- Avg seller age
- 140 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
247
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
17%
Top 20: 44%
Open market
17%
- Hurley62%
- Dakine5%
- Oakley4%
- Amazon Basics4%
- Volcom4%
- Under Armour3%
- Open — no brand owns it (17 brands, 17%)
Demand
Weekly Amazon search volume, last 44 weeks — +27.0% search growth over the last 90 days.Top volcom backpack search terms
- hurley backpack81K/yr
- hurley bag22K/yr
- volcom backpack38K/yr
- quicksilver backpacks9K/yr
- quiksilver backpack10K/yr
- hurley backpack for boys18K/yr
- quicksilver backpack7K/yr
- hurley backpack for men9K/yr
- volcom bag6K/yr
- volcom backpack men4K/yr
Top volcom backpack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
School Backpack
Hurley$31.8568 rev
Commuter Travel Backpack
Hurley$44.86120 rev
Gym Backpack
Hurley$24.8587 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.472,665 rev
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$20.962,665 rev
Trending
90-day click momentumAmazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$24.474.7★
BURLEBO Backpack - Classic Deer Camo
BURLEBO$59.064.8★
Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black
Amazon Basics$20.964.7★
The North Face Vault Everyday Laptop Backpack - Commuter Travel Bag Water-Repellent Finish Spacious Compartment Mid Grey Dark Heather/TNF Black-NPF One Size
The North Face$59.994.7★
One and Only Classic Backpack
Hurley$35.014.4★
What buyers say about volcom backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, very roomy”
“Its a snug fit”
“The bag is durable”
“Amazing value”
“Lots of compartments”
“Great amount of storage”
“The zipper is strong and sturdy”
“as described”
“Very comfortable”
“Its very versatile”
What buyers complain about
“This bagpack is tiny”
“Poor quality”
“almost immediately started coming apart”
“One of the straps broke after a few months”
“Zipper gets stuck”
“Not worth the price”
“Bad bag design”
“Needs more pockets”
“I wish it had more space”
“The material is cheap”
Top return reasons
Common questions
- Is volcom backpack profitable to sell on Amazon United States?
- The niche generates $44K/yr across 126 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the volcom backpack niche?
- 23 brands and 247 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in volcom backpack?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the volcom backpack niche?
- Listings span $11.38–$203.90; the average listing price is $42.89 (sweet spot $15–$100). The average incumbent carries 1,308 reviews — the moat a new listing must climb.