Is visor profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 64 tracked products. 15 of 17 products launched in the last 360 days are still selling. 90-day search growth is +116.0%. Flapen's verdict: Worth a look (66/100).

How competitive is the visor niche?

37 brands and 87 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in visor?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.2% — above our launch gate.

When does demand for visor peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.8× the quietest.

What does it cost to enter the visor niche?

Listings span $6.63–$28.20; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.

visor

Worth a look

Shows demand growing +116.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+116.0%

90-day search growth — must beat 0% to launch

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 3.4M searches

Avg price

Good$14.03

avg listing price — sweet spot $15–$100

Price range

Good$6.63–$28.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,142.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, visor is a $1.1M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

visor market data

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $842K–$1.1M; units × avg price
Conversion rate: 2.3%
Avg BSR: #64
Page quality: 0%
Prime: 98%
Sponsored: 83%
Out of stock: 0.3%
Avg brand age: 41 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

30%

Top 20: 67%

Open market

47%

adidas14%
FURTALK12%
ANDICEQY9%
OnWander8%
Marrywindix6%
Augusta Sportswear5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +116.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×

Open Trend

Top visor search terms

visor hats for women583K/yr +132.8%2.1% conv.
sun visors for women507K/yr +158.2%1.5% conv.
visor444K/yr +88.3%1.6% conv.
sun visor396K/yr +35.7%1.0% conv.
visors for women209K/yr +128.9%1.6% conv.
womens visor169K/yr +155.7%1.7% conv.
womens visors for sun69K/yr +129.6%2.0% conv.
viseras para mujer119K/yr +44.4%0.9% conv.
visors for men73K/yr +272.6%0.9% conv.
womens sun visor74K/yr +169.0%1.4% conv.

All search terms

Top visor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANDICEQY Sport Sun Visor Hats Adjustable Empty Top Baseball Cap Cotton Ball Caps for Women and Men (Dark Black)

ANDICEQY$7.184.4★3,443 rev

OnWander Sport Sun Visor Hat for Women Men - Lightweight Stretchy Polyester Spandex Quick Dry Sweatband Wrinkle Resistant White Medium

OnWander$10.064.5★341 rev

FURTALK Sun Hats for Women Wide Brim Beach Hat Straw Visor Ponytail Summer UV Packable Foldable Beach Vacation Essentials Khaki

FURTALK$18.034.5★15,579 rev

FURTALK Womens Sun Visor Hat Straw Sun Visors for Women Summer Packable Ponytail Beach Hats for Women Travel UPF 80+ Khaki

FURTALK$19.224.5★2,404 rev

Augusta Sportswear Womens Athletic Mesh Visor - Stylish Sun Hat for Golf Running and Outdoor Activities Black

Augusta Sportswear$8.884.5★4,583 rev

Newest

by launch date

LONGLONG Sports Sun Visor Hat - Moisture Wicking Sun Protection with Adjustable Strap for Running Tennis Golf Hiking White

LONGLONG$14.1495 rev

3mo ago

Amazon Essentials Womens Lightweight Golf Sport Sun Visor Light Pink One Size

Amazon Essentials$11.4962 rev

4mo ago

Mesh Sports Visor for Women Men - Adjustable Drawstring Lightweight Breathable Sun Hat for Running Tennis Golf Pickleball Black

SUNMECI$13.6389 rev

4mo ago

JANETSHATS Transparent Sun Visor Hat for Women Men - UPF 50+ Clear Brim Adjustable Drawstring for Golf Tennis Pickleball Hiking

JANETSHATS$14.2073 rev

5mo ago

AUSFLUG Sun Visor Hat Men Women - Wide Brim Quick Dry Adjustable Cap Lightweight for Golf Tennis Pickleball Beach Black

AUSFLUG$14.45150 rev

5mo ago

What buyers say about visor

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall14%

“Comfortable Hat”

Size-Overall14%

“Fit is snug”

Weight Light9%

“Lightweight and perfect”

Quality-Overall8%

“Seems well made”

Adjustability/Rotatability/Reclining5%

“Is adjustable”

Value For Money5%

“good value”

Color5%

“Love the color”

Advertised Vs Actual Product5%

“Just what I needed”

Ease Of Use3%

“Easy on, easy off”

Shape/Style3%

“It has a nice shape”

What buyers complain about

Size-Overall28%

“Strange fit”

Quality-Overall6%

“Very cheaply made”

Strap/String Quality4%

“The strap doesn't hold in place”

Durability3%

“it kept coming apart”

Stretchability/Expandability/Elasticity3%

“Comfortable not stretchy”

Advertised Vs Actual Product3%

“the description is misleading”

Velcro Quality2%

“the velcro feels cheap”

Shape/Style2%

“don't care about style”

Material Quality2%

“It is so cheap material”

Strength2%

“It lacks that sturdy”

Top return reasons

Size-Overall57%

Shape/Style6%

Advertised Vs Actual Product5%

Material Quality4%

Color4%

Quality-Overall3%

Length3%

Width2%