Is virgo necklace profitable to sell on Amazon United States?

The niche generates $10K/yr across 15 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (33/100).

How competitive is the virgo necklace niche?

11 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in virgo necklace?

Top complaints mined from reviews: Chain/Key Quality, Color. The return rate is 2.7%.

When does demand for virgo necklace peak?

Demand peaks in Aug–Sep; the busiest month runs 4.3× the quietest.

What does it cost to enter the virgo necklace niche?

Listings span $6.87–$21.01; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.

virgo necklace

Skip it

A small market ($10K/yr) — this niche doesn't clear our bar today.

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Avg price

Good$12.26

avg listing price — sweet spot $15–$100

Review moat

Okay1,585.47

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$6.87–$21.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 57K searches

According to Flapen's Amazon United States niche tracking, virgo necklace is a $10K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

virgo necklace market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $15K–$18K; units × avg price
Conversion rate: 1.4%
Avg BSR: #3,084
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

TGOLM34%
kate spade new york29%
MJartoria13%
PAVOI5%
Aimber5%
PANTIDE3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 4.3×

Open Trend

Top virgo necklace search terms

virgo necklace31K/yr +23.4%0.8% conv.
virgo necklace for women13K/yr -25.7%1.2% conv.
virgo jewelry5K/yr +50.5%0.2% conv.
virgo jewelry for women6K/yr -12.6%1.0% conv.
virgo necklace silver2K/yr +33.5%0.0% conv.

All search terms

Top virgo necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

kate spade new york Whats Your Sign Mini Pendant Virgo One Size

kate spade new york$21.014.5★19 rev

TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift

TGOLM$14.534.6★489 rev

MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)

MJartoria$14.754.2★3,480 rev

Aimber 18K Gold Plated Astrology Necklace for Women Jewelry 12 Zodiac Pendant Horoscope Constellations Necklace(Letter Virgo)

Aimber$9.924.6★1,645 rev

TGOLM 14k Gold Plated Virgo Sign August Birthstone Created-peridot Crystal Necklace for Women Birthday Gift

TGOLM$14.054.6★489 rev

Newest

by launch date

LETFLY Virgo Zodiac Gold Necklace Stack for Women 18K Gold Plated Square Shaped Pendant with Adjustable Layered Snake Chain for Women Jewelry Gifts

LETFLY$10.18106 rev

1y ago

kate spade new york Whats Your Sign Mini Pendant Virgo One Size

kate spade new york$21.0119 rev

1y ago

MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Silver Zodiac-Virgo-3PCS Layered)

MJartoria$14.193,480 rev

2y ago

MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)

MJartoria$14.753,480 rev

2y ago

TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift

TGOLM$14.53489 rev

3y ago

What buyers say about virgo necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Decent quality for a cheap necklace”

Advertised Vs Actual Product31%

“Exactly as described”

Durability8%

“its held up so well”

Color8%

“Color is vibrant”

Brightness/Shine/Glow6%

“It is quite sparkly”

Value For Money6%

“It is very worth the price paid”

What buyers complain about

Chain/Key Quality50%

“not worth the $ Second time I purchased this second time it broke the chain is very frail brakes”

Color25%

“My neck isn't green lol”

Top return reasons

Size-Overall21%

Quality-Overall15%

Metal Authenticity13%

Color10%

Chain/Key Quality10%

Advertised Vs Actual Product8%

Durability6%

Material Quality4%

Fastener Quality4%

Shape/Style4%

Common questions

Is virgo necklace profitable to sell on Amazon United States?: The niche generates $10K/yr across 15 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (33/100).
How competitive is the virgo necklace niche?: 11 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in virgo necklace?: Top complaints mined from reviews: Chain/Key Quality, Color. The return rate is 2.7%.
When does demand for virgo necklace peak?: Demand peaks in Aug–Sep; the busiest month runs 4.3× the quietest.
What does it cost to enter the virgo necklace niche?: Listings span $6.87–$21.01; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.