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Virgo Necklace

Fail

Shoppers spend an estimated $10K a year here, so Virgo Necklace is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$10K/yr57K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
77%top-5 click share · 11 brands · 14 sellers

Flapen Score

Virgo Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Virgo Necklace is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Virgo Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Virgo Necklace 57K times last year and spent an estimated $10K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
1.4%
Market size, estimated
$10Ka year
Peak month
September4.3× the quietest month
Top search term
virgo necklace31K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $6.87 to $21.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.26 that is $0 to $1K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$6.87–$21.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,084 within Pendant Necklaces. It carries 1,585 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3,084in Pendant Necklaces
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,585per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Virgo Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Brand 134%
  • Brand 229%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Virgo Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.3×

Search terms

Top Virgo Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • virgo necklace31K/yr
  • virgo necklace for women13K/yr
  • virgo jewelry5K/yr
  • virgo jewelry for women6K/yr
  • virgo necklace silver2K/yr

Reviews and returns

What reviews say buyers love and hate about Virgo Necklace

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Chain/Key Quality”
2.7%of orders come back
“not worth the $ Second time I purchased this second time it broke the chain is very frail brakes”
A buyer, on “Chain/Key Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Virgo Necklace questions

Answered from the same tracked data.