Virgo
FailShoppers spend an estimated $22K a year here, so Virgo is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $22K/yr244K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 79%top-5 click share · 11 brands · 14 sellers
Flapen Score
Virgo against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Virgo is stronger. Inside it, weaker.
Market
The Virgo market on Amazon at a glance
Shoppers on Amazon United States searched for Virgo 244K times last year and spent an estimated $22K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $22Ka year
- Peak month
- September18.5× the quietest month
- Top search term
- virgo84K searches a year
02 · Price
A sale here is worth $12.27.
Listings sell for $12.27 on average, from $6.87 to $26.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.27 that is $0 to $1K a year per listing.
- Average price
- $12.27under the $15 to $100 sweet spot
- Price range
- $6.87–$26.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #11,019 within Socks & Hosiery. It carries 704 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 18.9%
- Average rank
- #11,019in Socks & Hosiery
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 704per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Virgo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)
- Price
- $14.72
- Rating
- 4.2/5
- Reviews
- 3,472
- Age
- 2y ago

TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift
- Price
- $14.53
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 3y ago

VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 17 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
- Price
- $7.03
- Rating
- 3.8/5
- Reviews
- 531
- Age
- 2y ago

5pcs Funny Virgo Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Virgo)
- Price
- $9.86
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

kate spade new york Whats Your Sign Mini Pendant Virgo One Size
- Price
- $20.98
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago
Trending
estimated 90-day click momentum
MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)
- Price
- $14.72
- Rating
- 4.2/5
- Reviews
- 3,472
- Age
- 2y ago

kate spade new york Whats Your Sign Mini Pendant Virgo One Size
- Price
- $20.98
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago

COLORFUL BLING Constellation Rings for Women 12 Zodiac Old English Letter Adjustable Stainless Steel Zodiac Sign Ring Horoscope Astrology Jewelry-gold Virgo
- Price
- $6.87
- Rating
- 4.0/5
- Reviews
- 148
- Age
- 4y ago

VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 17 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
- Price
- $7.03
- Rating
- 3.8/5
- Reviews
- 531
- Age
- 2y ago

TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift
- Price
- $14.53
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 3y ago
Newest
by launch date
XYZONE Virgo Gifts for Women Virgo Zodiac Cosmetics Bag Travel Makeup Bags Virgo Birthday Gifts for Women & Astrology Lovers
- Price
- $12.58
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 1y ago

HAPPYPOP Virgo Socks - August September Birthday Gifts for Teens Astrology Constellation Horoscope Presents Birthday Gifts for Women Men
- Price
- $7.77
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago

5pcs Funny Virgo Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Virgo)
- Price
- $9.86
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 1y ago

HAPPYPOP Virgo Gifts for Women - Virgo Socks August September Birthday Gifts Astrology Constellation Horoscope Presents
- Price
- $8.51
- Rating
- 4.8/5
- Reviews
- 320
- Age
- 1y ago

kate spade new york Whats Your Sign Mini Pendant Virgo One Size
- Price
- $20.98
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
14
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
12%
- MJartoria33%
- TGOLM23%
- VBWEOI13%
- HAPPYPOP9%
- virsomier6%
- kate spade new york4%
- Open — no brand owns it (5 brands, 12%)
Demand
Virgo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 18.5×
Search terms
Top Virgo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- virgo84K/yr
- virgo gifts for women103K/yr
- virgo gifts28K/yr
- virgo birthday gifts for women14K/yr
- virgo gifts for men9K/yr
- virgo gift5K/yr
- birthday gifts for virgo woman3K/yr
Reviews and returns
What reviews say buyers love and hate about Virgo
We read the reviews and the return reasons for every product selling here.
“the leather strap broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Virgo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









