virgo
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good704.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.87–$26.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 244K searches
According to Flapen's Amazon United States niche tracking, virgo is a $22K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
virgo market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $61K–$74K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #11,019
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 18.9%
- Avg brand age
- 35 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
14
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
12%
- MJartoria33%
- TGOLM23%
- VBWEOI13%
- HAPPYPOP9%
- virsomier6%
- kate spade new york4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 18.5×
Top virgo search terms
- virgo84K/yr
- virgo gifts for women103K/yr
- virgo gifts28K/yr
- virgo birthday gifts for women14K/yr
- virgo gifts for men9K/yr
- virgo gift5K/yr
- birthday gifts for virgo woman3K/yr
Top virgo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)
MJartoria$14.724.2★3,472 rev
TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift
TGOLM$14.534.6★488 rev
VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 17 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
VBWEOI$7.033.8★531 rev
5pcs Funny Virgo Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Virgo)
virsomier$9.864.0★24 rev
kate spade new york Whats Your Sign Mini Pendant Virgo One Size
kate spade new york$20.984.5★18 rev
Newest
by launch date
XYZONE Virgo Gifts for Women Virgo Zodiac Cosmetics Bag Travel Makeup Bags Virgo Birthday Gifts for Women & Astrology Lovers
XYZONE$12.5892 rev
HAPPYPOP Virgo Socks - August September Birthday Gifts for Teens Astrology Constellation Horoscope Presents Birthday Gifts for Women Men
HAPPYPOP$7.7764 rev
5pcs Funny Virgo Pens - 12 Constellation Birthday Gift Office School Writing Pens for Friends and Colleague Smooth Writing Quick Drying Black Ink (Virgo)
virsomier$9.8624 rev
HAPPYPOP Virgo Gifts for Women - Virgo Socks August September Birthday Gifts Astrology Constellation Horoscope Presents
HAPPYPOP$8.51320 rev
kate spade new york Whats Your Sign Mini Pendant Virgo One Size
kate spade new york$20.9818 rev
Trending
90-day click momentumMJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Virgo-3PCS Layered)
MJartoria$14.724.2★
kate spade new york Whats Your Sign Mini Pendant Virgo One Size
kate spade new york$20.984.5★
COLORFUL BLING Constellation Rings for Women 12 Zodiac Old English Letter Adjustable Stainless Steel Zodiac Sign Ring Horoscope Astrology Jewelry-gold Virgo
COLORFUL BLING$6.874.0★
VBWEOI Gleym Bracelets Zodiac Signs Spirit Bracelet Multilayer Adjustable 17 Constellation Zodiac PU Leather Bracelet Gleym Manifestation Bracelets Jewelry Gifts for Women and Man
VBWEOI$7.033.8★
TGOLM 14k Gold Plated Virgo Sign September Birthstone Created-sapphire Crystal Necklace for Women Birthday Gift
TGOLM$14.534.6★
What buyers say about virgo
What buyers praise and complain about, mined from review topics.What buyers love
“Nice gift for a Virgo :”
“A perfect size”
“it looks great with any outfit”
“Looked amazing, the colors were amazing”
What buyers complain about
“the leather strap broke”
“Total piece of junk”
“Also one side of the band came out of the stone within 2 days”
“I brought home over $800, which is more than I've ever won before”
“It is a nice bracelet - however it doesn't glow in the dark even when it's been in the sunlight all day”
“i also wore in pool shower running everywhere leather dont feel like real leather”
Top return reasons
Common questions
- Is virgo profitable to sell on Amazon United States?
- The niche generates $22K/yr across 13 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the virgo niche?
- 11 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in virgo?
- Top complaints mined from reviews: Strap/String Quality, Quality-Overall, Durability. The return rate is 2.1%.
- When does demand for virgo peak?
- Demand peaks in Aug–Sep–Dec; the busiest month runs 18.5× the quietest.
- What does it cost to enter the virgo niche?
- Listings span $6.87–$26.18; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.