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Virgin Mary Necklace

Fail

Buyers convert on only 1.0% of searches, so Virgin Mary Necklace is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$102K/yr677K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
50%top-5 click share · 15 brands · 17 sellers

Flapen Score

Virgin Mary Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Virgin Mary Necklace is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Virgin Mary Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Virgin Mary Necklace 677K times last year and spent an estimated $102K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 677K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
677K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.0%
Market size, estimated
$102Ka year
Peak month
December2.1× the quietest month
Top search term
virgin mary necklace166K searches a year

02 · Price

A sale here is worth $15.24.

Listings sell for $15.24 on average, from $6.43 to $47.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.24 that is $2K to $4K a year per listing.

Average price
$15.24inside the $15 to $100 sweet spot
Price range
$6.43–$47.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #4,271 within Jewelry. It carries 1,444 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#4,271in Jewelry
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,444per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Virgin Mary Necklace products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$31K$41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

17

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 96%

Open market

19%

  • Barzel46%
  • Hisatan11%
  • yipima8%
  • J&H DiaJuvelo7%
  • PAVOI5%
  • Poxtex4%

Demand

Virgin Mary Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Virgin Mary Necklace search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • virgin mary necklace166K/yr
  • catholic jewelry for women75K/yr
  • virgen de guadalupe necklace57K/yr
  • catholic necklace for women47K/yr
  • catholic jewelry41K/yr
  • virgin mary pendant44K/yr
  • catholic necklace36K/yr
  • mother mary necklace35K/yr
  • guadalupe necklace27K/yr
  • medalla de la virgen de guadalupe19K/yr

Reviews and returns

What reviews say buyers love and hate about Virgin Mary Necklace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Very cheaply made”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Virgin Mary Necklace questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data