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Vionic Slippers on Sale

Fail

Buyers convert on only 0.4% of searches, so Vionic Slippers on Sale is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$52K/yr200K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
27%top-5 click share · 13 brands · 58 sellers

Flapen Score

Vionic Slippers on Sale against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vionic Slippers on Sale is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vionic Slippers on Sale market on Amazon at a glance

Shoppers on Amazon United States searched for Vionic Slippers on Sale 200K times last year and spent an estimated $52K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
0.4%
Market size, estimated
$52Ka year
Peak month
November2.2× the quietest month
Top search term
vionic slippers for women47K searches a year

02 · Price

A sale here is worth $67.00.

Listings sell for $67.00 on average, from $15.65 to $129.27. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $67.00 that is $0 to $7K a year per listing.

Average price
$67.00inside the $15 to $100 sweet spot
Price range
$15.65–$129.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #426 within Slippers. It carries 3,149 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
15.6%
Average rank
#426in Slippers
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
3,149per listing
Listings tracked
91

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vionic Slippers on Sale products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

58

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

27%

Top 20: 55%

Open market

4%

  • Brand 164%
  • Brand 214%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 4%)

Demand

Vionic Slippers on Sale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Vionic Slippers on Sale search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vionic slippers for women47K/yr
  • vionic slippers for women with arch support11K/yr
  • womens vionic slippers25K/yr
  • vionic relax slippers11K/yr
  • vionic house shoes for women14K/yr
  • vionic relax slippers women6K/yr
  • vionic house shoes7K/yr
  • vionic house slippers6K/yr
  • vionic gemma slippers women7K/yr
  • vionic gemma mule slippers12K/yr

Reviews and returns

What reviews say buyers love and hate about Vionic Slippers on Sale

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Run big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vionic Slippers on Sale questions

Answered from the same tracked data.