Vintage Purse

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

0.4%

Market size, estimated

$204Ka year

Peak month

December1.4× the quietest month

Top search term

myra bags for women372K searches a year

Listings sell for $40.80 on average, from $14.58 to $139.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $40.80 that is $0 to $4K a year per listing.

Average price

$40.80inside the $15 to $100 sweet spot

Price range

$14.58–$139.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

8.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #11,260 within Crossbody Bags. It carries 975 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

99%

Out of stock, average day

6.7%

Average rank

#11,260in Crossbody Bags

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

975per listing

Listings tracked

155

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months