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Vintage Gifts

Fail

Shoppers spend an estimated $23K a year here, so Vintage Gifts is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$23K/yr210K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
68%top-5 click share · 14 brands · 20 sellers

Flapen Score

Vintage Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vintage Gifts is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vintage Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Vintage Gifts 210K times last year and spent an estimated $23K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
0.7%
Market size, estimated
$23Ka year
Peak month
December12.3× the quietest month
Top search term
vintage gifts for women75K searches a year

02 · Price

A sale here is worth $16.72.

Listings sell for $16.72 on average, from $8.69 to $30.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.72 that is $0 to $2K a year per listing.

Average price
$16.72inside the $15 to $100 sweet spot
Price range
$8.69–$30.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Shoe, Jewelry & Watch Accessories. It carries 1,721 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#190in Shoe, Jewelry & Watch Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,721per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vintage Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

23%

  • Brand 139%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Vintage Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.3×

Search terms

Top Vintage Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage gifts for women75K/yr
  • vintage gifts102K/yr
  • vintage gift15K/yr
  • antique gifts18K/yr

Reviews and returns

What reviews say buyers love and hate about Vintage Gifts

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
27%of negative reviews mention “Size-Overall”
1.5%of orders come back
“poor fit”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vintage Gifts questions

Answered from the same tracked data.