Villain Costumes for Women

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

0.8%

Market size, estimated

$209Ka year

Peak month

October33.7× the quietest month

Top search term

cruella deville costume women731K searches a year

Listings sell for $17.43 on average, from $6.81 to $25.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $17.43 that is $2K to $4K a year per listing.

Average price

$17.43inside the $15 to $100 sweet spot

Price range

$6.81–$25.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

14.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #719 within Robes, Capes & Jackets. It carries 3,316 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

26.4%

Average rank

#719in Robes, Capes & Jackets

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,316per listing

Listings tracked

3

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months