villain costumes for women
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.81–$25.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$209K$209K/yr · 1.5M searches
Review moat
Okay3,315.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad14.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, villain costumes for women is a $209K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 26/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
villain costumes for women market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $349K–$436K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #719
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 26.4%
- Avg brand age
- 41 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- QAQ-COSPLAY90%
- Lucky2Buy5%
- Lansian5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 33.7×
Top villain costumes for women search terms
- cruella deville costume women731K/yr
- cruella74K/yr
- villain costumes for women111K/yr
- cruella deville47K/yr
- disney villain costumes for women88K/yr
- villain costume26K/yr
- cruella deville costume89K/yr
- cruella costume106K/yr
- cruella de vil17K/yr
- cruella deville accessories41K/yr
Top villain costumes for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up
QAQ-COSPLAY$25.194.6★278 rev
Lucky2Buy Womens One-Piece High Cut Superhero Cosplay Leotard Bodysuit Teddy Swimsuit Set
Lucky2Buy$20.304.1★190 rev
Lansian Womens 21.6 Long Elbow Satin Gloves Red 1920s Opera Bridal Dance Gloves for Evening Party Opera Costume Red
Lansian$6.814.3★9,479 rev
Newest
by launch dateQAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up
QAQ-COSPLAY$25.19278 rev
Lucky2Buy Womens One-Piece High Cut Superhero Cosplay Leotard Bodysuit Teddy Swimsuit Set
Lucky2Buy$20.30190 rev
Lansian Womens 21.6 Long Elbow Satin Gloves Red 1920s Opera Bridal Dance Gloves for Evening Party Opera Costume Red
Lansian$6.819,479 rev
Trending
90-day click momentumLucky2Buy Womens One-Piece High Cut Superhero Cosplay Leotard Bodysuit Teddy Swimsuit Set
Lucky2Buy$20.304.1★
QAQ-COSPLAY Cruella Deville costume Women with Wig Accessories for Halloween Themed Party Dress Up
QAQ-COSPLAY$25.194.6★
Lansian Womens 21.6 Long Elbow Satin Gloves Red 1920s Opera Bridal Dance Gloves for Evening Party Opera Costume Red
Lansian$6.814.3★
What buyers say about villain costumes for women
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Perfect fit”
“Very good quality”
“The style is good”
“Soft and velvety”
“10/10 I love the material”
“Breathable”
“the only thing nice about this is the print design”
“the only thing nice about this is the print design”
What buyers complain about
“the fitting design is trash on the bottom area”
“These reviews and photos are HEAVILY misleading”
“Also there is NO WAY TO ZIP IT by yourself”
“Awful quality”
Top return reasons
Common questions
- Is villain costumes for women profitable to sell on Amazon United States?
- The niche generates $209K/yr across 3 tracked products. 90-day search growth is -4.0%. Flapen's verdict: Skip it (26/100).
- How competitive is the villain costumes for women niche?
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in villain costumes for women?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Zipper Quality. The return rate is 14.2% — above our launch gate.
- When does demand for villain costumes for women peak?
- Demand peaks in Sep–Oct; the busiest month runs 33.7× the quietest.
- What does it cost to enter the villain costumes for women niche?
- Listings span $6.81–$25.19; the average listing price is $17.43 (sweet spot $15–$100). The average incumbent carries 3,316 reviews — the moat a new listing must climb.