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Vikings Sweatshirt

Fail

Demand is soft, at -53.5% this quarter, so Vikings Sweatshirt is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$27K/yr176K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
46%top-5 click share · 9 brands · 9 sellers

Flapen Score

Vikings Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vikings Sweatshirt is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vikings Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Vikings Sweatshirt 176K times last year and spent an estimated $27K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
0.4%
Market size, estimated
$27Ka year
Peak month
October40.6× the quietest month
Top search term
minnesota vikings hoodie21K searches a year

02 · Price

A sale here is worth $43.33.

Listings sell for $43.33 on average, from $27.98 to $57.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $43.33 that is $0 to $4K a year per listing.

Average price
$43.33inside the $15 to $100 sweet spot
Price range
$27.98–$57.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #9,053 within Hoodies. It carries 1,876 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
26.6%
Average rank
#9,053in Hoodies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,876per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Vikings Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

9

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 94%

Open market

9%

  • Brand 149%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Vikings Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 40.6×

Search terms

Top Vikings Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minnesota vikings hoodie21K/yr
  • vikings sweatshirt53K/yr
  • minnesota vikings sweatshirt20K/yr
  • vikings hoodie24K/yr
  • viking sweatshirt7K/yr
  • mn vikings sweatshirt11K/yr
  • vikings sweater4K/yr
  • womens vikings sweatshirt5K/yr
  • vikings sweatshirt women11K/yr
  • vikings crewneck3K/yr

Reviews and returns

What reviews say buyers love and hate about Vikings Sweatshirt

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Neck Fit”
5.3%of orders come back
“Neck is too tight”
A buyer, on “Neck Fit”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Vikings Sweatshirt questions

Answered from the same tracked data.