viking shield
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great115.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$61.20avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.26–$288.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 98K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, viking shield is a $49K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
viking shield market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $77K–$92K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,378
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 53%
- Out of stock
- 5.8%
- Avg brand age
- 39 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
41 rising
Sellers
94
Top-5 brand share
50%
Top 20: 85%
Top-5 click share
41%
Top 20: 71%
Open market
46%
- Fun Costumes14%
- Carfar11%
- Generic10%
- Artist Unknown8%
- ARTIZANSTORE7%
- NauticalMart3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.7×
Top viking shield search terms
- viking shield70K/yr
- wooden shield15K/yr
- viking shields5K/yr
- viking sheild3K/yr
- viking shield wood5K/yr
Top viking shield products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medieval Viking Round Shield | 24 Battle-Ready Shield with Nordic Bird Art
Artist Unknown$90.834.4★22 rev
Fun Costumes Wooden Viking Shield - Brown Standard
Fun Costumes$19.904.1★253 rev
HIGHBIX Medieval Vikings Era Adult Size 24 Shield Handmade Natural Wood & Iron Battle Play Halloween Warrior Cosplay Dark Red
Carfar$86.374.0★96 rev
Viking Shield 24/30/36 Battle-Ready Shield Wooden Shield Heavy Metal Fittings Shield Perfect Cosplay/Decorative Knight Viking Shield (36 Inch)
ARTIZANSTORE$288.680.0★0 rev
Renaissance Armor Viking Shield Brown Full Size Replica Shield Wooden Shield Decorative Shield Battle Ready Fantasy Cosplay LARP Reenactment Halloween Costume
NauticalMart$108.193.8★5 rev
Newest
by launch date
Viking Inspired Round Wooden Shield 24 Inch Wall Decor with Iron Rim and Center Boss (Style - 10)
Generic$117.192 rev
June Garden Little Vikings Soft Plush Shield Pretend Play Viking Warrior Accessory for Kids 11 Round Battle Shield Toy
June Garden$12.7984 rev
PH PandaHall Wood Shield Plaque 12.6x9.8 inch Signboard Wooden Signs Unpainted Blank Signboards Backer Board Unfinished Wood Crafts for Woodburning Carving Crafting Home Decor Hanging Deer Head
PH PandaHall$11.2511 rev
Medieval Sheild Round Shield LARP Medieval Wooden Viking Celtic Scottish Targe Brown Viking Shield Wall Decor Wall Decor Gift
Astitv$114.880 rev
Medieval Viking Shield Handcrafted 12 Inches Round Dragon Shield Wood & Iron Viking Shield Armor Templar Battle Costume Home Decor Gifts Halloween Cosplay
Generic$26.945 rev
Trending
90-day click momentumViking Shield 24/30/36 Battle-Ready Shield Wooden Shield Heavy Metal Fittings Shield Perfect Cosplay/Decorative Knight Viking Shield (36 Inch)
ARTIZANSTORE$288.680.0★
8 Pcs Mens Renaissance Costume Halloween Medieval Pirate Shirt Pant Viking Costume Accessories Set (Elegant Color Large)
Vanderdyken$47.664.3★
Medieval Viking Shield Viking Dragon Shield Handmade Natural Round Armor Templar Battle for Costume Halloween Cosplay Vintage Home Decor Gifts
Generic$18.451.5★
Medieval Sheild Round Shield LARP Medieval Wooden Viking Celtic Scottish Targe Brown Viking Shield Wall Decor Wall Decor Gift
Astitv$114.880.0★
Renaissance Armor Viking Shield Brown Full Size Replica Shield Wooden Shield Decorative Shield Battle Ready Fantasy Cosplay LARP Reenactment Halloween Costume
NauticalMart$108.193.8★
What buyers say about viking shield
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product reasonably priced”
“correct size”
“Great value”
“Just as description”
“Will say, its decently weighted”
“Nice wood pieces”
“quite sturdy and durable”
“It has a solid/heavy feel to it”
“It feels sturdy”
“Great for the teens to draw and color on”
What buyers complain about
“'Really Large'”
“Low quality item”
“The straps were bad”
“Very cheap material”
“Easily broken”
“Not the color I ordered, terrible grip”
“tends to be tough on things he wears”
“It took me a long time to get it on by pulling the metal slightly to adjust”
“Nothing like the handle pictured”
“However, I think it's important for anyone looking to buying from this seller to know that a couple months after buying the shield, I got an invoice from fed-ex saying I needed to pay a duty tax”
Top return reasons
Common questions
- Is viking shield profitable to sell on Amazon United States?
- The niche generates $49K/yr across 59 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the viking shield niche?
- 41 brands and 94 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in viking shield?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 4.8%.
- When does demand for viking shield peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.7× the quietest.
- What does it cost to enter the viking shield niche?
- Listings span $5.26–$288.68; the average listing price is $61.20 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.