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Viking Jewelry for Men

Fail

Buyers convert on only 1.0% of searches, so Viking Jewelry for Men is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$73K/yr334K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
46%top-5 click share · 19 brands · 23 sellers

Flapen Score

Viking Jewelry for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Viking Jewelry for Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Jewelry for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Jewelry for Men 334K times last year and spent an estimated $73K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
1.0%
Market size, estimated
$73Ka year
Peak month
December2.0× the quietest month
Top search term
viking jewelry for men73K searches a year

02 · Price

A sale here is worth $22.18.

Listings sell for $22.18 on average, from $6.37 to $139.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.18 that is $0 to $2K a year per listing.

Average price
$22.18inside the $15 to $100 sweet spot
Price range
$6.37–$139.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #2,183 within Jewelry. It carries 1,364 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#2,183in Jewelry
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,364per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Viking Jewelry for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

29%

  • Brand 122%
  • Brand 218%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Viking Jewelry for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Viking Jewelry for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking jewelry for men73K/yr
  • viking necklace for men61K/yr
  • viking jewelry40K/yr
  • viking necklace39K/yr
  • norse jewelry for men20K/yr
  • mens viking jewelry13K/yr
  • norse jewelry10K/yr
  • norse necklace for men12K/yr
  • mens viking necklace10K/yr
  • viking pendant9K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Jewelry for Men

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Cheap”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Viking Jewelry for Men questions

Answered from the same tracked data.