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Viking Fur

Fail

An estimated 11.2% of orders come back, so Viking Fur is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$36K/yr94K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
43%top-5 click share · 14 brands · 16 sellers

Flapen Score

Viking Fur against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Viking Fur is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Fur market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Fur 94K times last year and spent an estimated $36K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
1.4%
Market size, estimated
$36Ka year
Top search term
viking fur34K searches a year

02 · Price

A sale here is worth $26.73.

Listings sell for $26.73 on average, from $14.53 to $41.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.73 that is $0 to $3K a year per listing.

Average price
$26.73inside the $15 to $100 sweet spot
Price range
$14.53–$41.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #481 within Robes, Capes & Jackets. It carries 195 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#481in Robes, Capes & Jackets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
33

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Viking Fur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

14%

  • Brand 137%
  • Brand 222%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 14%)

Demand

Viking Fur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 4.9× · 8 of 12 months tracked

Search terms

Top Viking Fur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking fur34K/yr
  • viking fur shawl19K/yr
  • viking shawl7K/yr
  • viking shoulder fur4K/yr
  • fur shoulder armor5K/yr
  • fur shawl viking6K/yr
  • fur shoulder cape6K/yr
  • viking fur women4K/yr
  • viking fur vest4K/yr
  • viking fur accessories5K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Fur

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
11.2%of orders come back
“Not well made”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Viking Fur questions

Answered from the same tracked data.