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Viking Costume Kids

Fail

Shoppers spend an estimated $6K a year here, so Viking Costume Kids is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$6K/yr79K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
28%top-5 click share · 30 brands · 49 sellers

Flapen Score

Viking Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Viking Costume Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Costume Kids 79K times last year and spent an estimated $6K. The top 5 brands take 61% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
0.3%
Market size, estimated
$6Ka year
Top search term
viking costume kids34K searches a year

02 · Price

A sale here is worth $30.75.

Listings sell for $30.75 on average, from $8.71 to $75.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.75 that is $0 to $3K a year per listing.

Average price
$30.75inside the $15 to $100 sweet spot
Price range
$8.71–$75.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #1,183 within Boys. It carries 171 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
12.9%
Average rank
#1,183in Boys
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
171per listing
Listings tracked
77

04 · Newcomers

1 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
30
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Viking Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

49

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

28%

Top 20: 58%

Open market

35%

  • Brand 131%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Viking Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26NovDecJanFebMarAprMayJun

Peak months: Mar, Nov · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Viking Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking costume kids34K/yr
  • kids viking costume23K/yr
  • boys viking costume10K/yr
  • toddler viking costume6K/yr
  • viking costume boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Costume Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
7.6%of orders come back
“They run big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Viking Costume Kids questions

Answered from the same tracked data.