viking cape
Skip itSoft demand (-59.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.09avg listing price — sweet spot $15–$100
Review moat
Great228.62avg incumbent reviews — the moat a new listing must climb
Price range
Good$20.79–$142.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 145K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-59.8%90-day search growth — must beat 0% to launch
Returns
Bad18.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, viking cape is a $29K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
viking cape market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $46K–$58K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #731
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 9.7%
- Avg brand age
- 39 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
21
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
50%
Top 20: 78%
Open market
28%
- UQJE32%
- TOGROP20%
- bcehyaa5%
- L'VOW5%
- MSOrient5%
- Joukavor5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -59.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Top viking cape search terms
- fur cloak36K/yr
- white fur cape17K/yr
- fur poncho20K/yr
- viking fur cloak9K/yr
- fur cloak men7K/yr
- fur lined cloak6K/yr
- faux fur cloak5K/yr
- black fur cloak4K/yr
- black fur cape6K/yr
- faux fur poncho10K/yr
Top viking cape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UQJE Black Medieval Fur Cloak Renaissance Cloak Vintage Viking Cape King Fur Cape
UQJE$33.824.7★63 rev
Mens Viking Robe Costume Fur Cloak Shoulder Lengthened Cape Medieval King Lord Cape LARP Cosplay Medium Black
TOGROP$45.444.7★69 rev
UQJE Green Medieval Fur Cloak Renaissance Cloak Vintage Viking Cape King Fur Cape
UQJE$29.224.7★63 rev
Mens Viking Robe Costume Fur Cloak Shoulder Lengthened Cape Medieval King Lord Cape LARP Cosplay Large Brown
TOGROP$46.664.7★69 rev
Luxury Faux Fur Shawl for Women Winter Coat Wedding Party Fur Stole Wraps Cape for Evening Dresses
KWBCM$30.334.1★18 rev
Newest
by launch date
FREE THE SHEEP Eden Hoodie Oversized Weighted Hoodie Cloak with Ultra-Soft Faux Fur Liner (Obsidian 511 or Taller)
FREE THE SHEEP$138.92369 rev
UQJE Black Medieval Fur Cloak Renaissance Cloak Vintage Viking Cape King Fur Cape
UQJE$33.8263 rev
UQJE Green Medieval Fur Cloak Renaissance Cloak Vintage Viking Cape King Fur Cape
UQJE$29.2263 rev
UQJE Brown Medieval Fur Cloak Renaissance Cloak Vintage Viking Cape King Fur Cape
UQJE$29.3963 rev
Viking Fur Hooded shawl for Men - Medieval Faux Fur Cloak with Hood Nordic Warrior Costume Accessory Halloween LARP Cosplay (Gray A)
bcehyaa$20.794 rev
Trending
90-day click momentumFREE THE SHEEP Eden Hoodie Oversized Weighted Hoodie Cloak with Ultra-Soft Faux Fur Liner (Obsidian 511 or Taller)
FREE THE SHEEP$138.924.5★
Viking Fur Shawl for Men Medieval Faux Fur Cloak Collar - Renaissance Shoulder Wrap Cape Halloween LARP Cosplay Costume (Brown A)
bcehyaa$28.604.6★
UQJE Black Medieval Fur Cloak Renaissance Cloak Vintage Viking Cape King Fur Cape
UQJE$33.824.7★
UQJE Brown Medieval Fur Cloak Renaissance Cloak Vintage Viking Cape King Fur Cape
UQJE$29.394.7★
Mens Viking Robe Costume Fur Cloak Shoulder Lengthened Cape Medieval King Lord Cape LARP Cosplay Medium Black
TOGROP$45.444.7★
What buyers say about viking cape
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“And theres more, it also kept me WARM and the hoodie was an added plus because it snowed or rained a couple of those few Sundays so my hair looked great and my effort wasnt in vain”
“Nice and comfortable”
“There is soft looks like natural”
“The sizing is pretty accurate”
“The weight is perfect”
“it was worth every single solitary penny”
“The picture is an honest advertisement because it really is nice”
“The color is amazing”
“Absolutely beautiful and classy”
What buyers complain about
“they sent me a blue one thats not even an option”
“It's alright, with a minor quality control issue”
“a little shorter than advertised”
“Does not look like picture very small”
“Heavier than I hoped for”
“Cheaper than it appears”
“Cheap material”
“It's hot”
“Not only did it smell upon arrival”
“Didnt work out”
Top return reasons
Common questions
- Is viking cape profitable to sell on Amazon United States?
- The niche generates $29K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -59.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the viking cape niche?
- 19 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in viking cape?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 18.5% — above our launch gate.
- When does demand for viking cape peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
- What does it cost to enter the viking cape niche?
- Listings span $20.79–$142.03; the average listing price is $46.09 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.