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Viking Bracelet for Men

Fail

Shoppers spend an estimated $24K a year here, so Viking Bracelet for Men is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$24K/yr138K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
51%top-5 click share · 20 brands · 23 sellers

Flapen Score

Viking Bracelet for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Viking Bracelet for Men is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Bracelet for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Bracelet for Men 138K times last year and spent an estimated $24K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
0.9%
Market size, estimated
$24Ka year
Peak month
December1.8× the quietest month
Top search term
viking bracelet for men50K searches a year

02 · Price

A sale here is worth $18.63.

Listings sell for $18.63 on average, from $9.67 to $32.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.63 that is $0 to $2K a year per listing.

Average price
$18.63inside the $15 to $100 sweet spot
Price range
$9.67–$32.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #2,704 within Jewelry. It carries 1,435 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#2,704in Jewelry
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,435per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Viking Bracelet for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

29%

  • Brand 130%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Viking Bracelet for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Viking Bracelet for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viking bracelet for men50K/yr
  • viking jewelry for women44K/yr
  • viking bracelet27K/yr
  • mens viking bracelet11K/yr
  • norse bracelet for men6K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Bracelet for Men

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
2.5%of orders come back
“fell apart”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Viking Bracelet for Men questions

Answered from the same tracked data.