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Viking Axe Prop

Fail

Shoppers spend an estimated $32K a year here, so Viking Axe Prop is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$32K/yr50K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
47%top-5 click share · 24 brands · 86 sellers

Flapen Score

Viking Axe Prop against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Viking Axe Prop is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viking Axe Prop market on Amazon at a glance

Shoppers on Amazon United States searched for Viking Axe Prop 50K times last year and spent an estimated $32K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
2.1%
Market size, estimated
$32Ka year
Peak month
October4.7× the quietest month
Top search term
nerf axe11K searches a year

02 · Price

A sale here is worth $30.10.

Listings sell for $30.10 on average, from $9.73 to $157.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $30.10 that is $8K to $15K a year per listing.

Average price
$30.10inside the $15 to $100 sweet spot
Price range
$9.73–$157.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,301 within Props. It carries 347 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
84%
Out of stock, average day
0.9%
Average rank
#1,301in Props
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
347per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Viking Axe Prop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 flat

Sellers

86

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

47%

Top 20: 83%

Open market

33%

  • Brand 125%
  • Brand 218%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Viking Axe Prop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.7×

Search terms

Top Viking Axe Prop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nerf axe11K/yr
  • larp axe6K/yr
  • viking axe prop11K/yr
  • foam battle axe6K/yr
  • battle axe prop5K/yr
  • nerf minecraft firebrand axe4K/yr
  • nerf minecraft firebrand7K/yr

Reviews and returns

What reviews say buyers love and hate about Viking Axe Prop

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
2.4%of orders come back
“Breaks easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Viking Axe Prop questions

Answered from the same tracked data.