Victorinox Backpack

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

0.3%

Market size, estimated

$52Ka year

Peak month

August1.4× the quietest month

Top search term

victorinox backpack57K searches a year

Listings sell for $134.46 on average, from $20.96 to $801.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $134.46 that is $0 to $13K a year per listing.

Average price

$134.46above the $15 to $100 sweet spot

Price range

$20.96–$801.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

5.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,968 within Backpacks. It carries 3,238 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

9.1%

Average rank

#1,968in Backpacks

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

3,238per listing

Listings tracked

42

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

44 months