Victorian Nightgown

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

453K

Growth, 90 days vs prior 90

-20.3%

Conversion, latest week

0.2%

Market size, estimated

$21Ka year

Peak month

October2.9× the quietest month

Top search term

vintage nightgown195K searches a year

Listings sell for $29.34 on average, from $11.32 to $77.20. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.34 that is $0 to $3K a year per listing.

Average price

$29.34inside the $15 to $100 sweet spot

Price range

$11.32–$77.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #4,617 within Sleep & Lounge. It carries 533 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

96%

Out of stock, average day

5.9%

Average rank

#4,617in Sleep & Lounge

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

533per listing

Listings tracked

140

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months