Victoria Secret Panties

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $690K a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

0.5%

Market size, estimated

$690Ka year

Peak month

December3.0× the quietest month

Top search term

victoria secret panties1.9M searches a year

Listings sell for $29.12 on average, from $8.46 to $119.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At $29.12 that is $0 to $3K a year per listing.

Average price

$29.12inside the $15 to $100 sweet spot

Price range

$8.46–$119.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #339 within Lingerie. It carries 1,608 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

17.4%

Average rank

#339in Lingerie

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,608per listing

Listings tracked

271

90 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

90

Successful launches

32Amazon's first-year sales bar

Average brand age

40 months