Is victoria secret panties profitable to sell on Amazon United States?

The niche generates $690K/yr across 271 tracked products. 32 of 90 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the victoria secret panties niche?

39 brands and 66 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in victoria secret panties?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.1%.

When does demand for victoria secret panties peak?

Demand peaks in Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the victoria secret panties niche?

Listings span $8.46–$119.40; the average listing price is $29.12 (sweet spot $15–$100). The average incumbent carries 1,608 reviews — the moat a new listing must climb.

victoria secret panties

Worth a look

Shows a fragmented shelf (top 5 take 9% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible$29.12

avg listing price — sweet spot $15–$100

Price range

Great$8.46–$119.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Good$690K

$690K/yr · 4.9M searches

Review moat

Okay1,608.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, victoria secret panties is a $690K/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

victoria secret panties market data

Units sold / yr: 20K–25K; avg 0–100/product
Revenue / yr: $582K–$728K; units × avg price
Conversion rate: 0.5%
Avg BSR: #339
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 17.4%
Avg brand age: 40 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

89%

Top 20: 97%

Top-5 click share

Top 20: 27%

Open market

17%

Victoria's Secret77%
FINETOO2%
Sth Big1%
Ekouaer1%
READY TO LOVE1%
Avidlove1%
Open — no brand owns it (33 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.0×

Open Trend

Top victoria secret panties search terms

victoria secret panties1.9M/yr -6.4%0.5% conv.
victoria secret pajamas570K/yr -34.7%0.2% conv.
victoria580K/yr -65.2%0.0% conv.
tangas victoria secret sexy266K/yr -54.3%0.1% conv.
victoria secret underwear178K/yr -7.8%0.4% conv.
victoria secret lingerie218K/yr -35.6%0.1% conv.
victoria secret thong136K/yr -10.3%0.4% conv.
victorias secret panties101K/yr +22.4%0.6% conv.
pink victoria secret143K/yr -14.0%0.0% conv.
pijama victoria secret para mujer99K/yr -6.8%0.1% conv.

All search terms

Top victoria secret panties products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Victorias Secret PINK Womens No Show Thong Underwear Panties for Women Light Pink Pack (M)

Victoria's Secret$28.964.5★903 rev

Victorias Secret Womens Lace Thong Underwear Panties for Women Pack of 7 Nude & Pastel Pack M

Victoria's Secret$38.234.7★1,380 rev

Victorias Secret PINK Womens No Show Cheekster Underwear Panties for Women Spring Basic (M)

Victoria's Secret$28.034.3★1,628 rev

Victorias Secret Womens Cotton Logo Hiphugger Underwear Panties for Women Pack of 4 Solids & Iconic Stripe M

Victoria's Secret$32.504.6★1,226 rev

Victorias Secret Womens Cotton Logo Thong Underwear Panties for Women Pack of 4 Solids & Iconic Stripe S

Victoria's Secret$31.664.7★811 rev

Newest

by launch date

Victorias Secret Womens Seamless Bikini Underwear Panties for Women Pack of 7 Spring Mix XXL

Victoria's Secret$27.231,210 rev

3mo ago

Victorias Secret Womens Cotton Bikini Underwear Panties for Women Pack of 5 Florals & Stripes XL

Victoria's Secret$31.572,714 rev

5mo ago

Victorias Secret Womens No Show Cheeky Underwear Minimal Coverage Panties for Women Multi Pack New Assorted Mix S

Victoria's Secret$36.451,702 rev

9mo ago

Victorias Secret Womens No Show Cheeky Underwear Minimal Coverage Panties for Women Multi Pack Pastel Mix XXL

Victoria's Secret$23.381,702 rev

9mo ago

Victorias Secret Womens Cotton Logo Hiphugger Underwear Panties for Women Pack of 4 Solids & Iconic Stripe M

Victoria's Secret$32.501,226 rev

10mo ago

What buyers say about victoria secret panties

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall28%

“comfortable for me”

Size-Overall19%

“Amazing fit”

Quality-Overall9%

“Amazing quality”

Soft Feel8%

“soft cotton”

Material Quality5%

“Great cotton material”

Value For Money5%

“Good Price”

Color3%

“Colors are great”

Breathability2%

“Comfortable and breathable”

Stretchability/Expandability/Elasticity2%

“Nice stretch”

Shape/Style2%

“look very flattering”

What buyers complain about

Size-Overall22%

“Bigger than expected”

Comfort-Overall8%

“Very uncomfortable and Scratchy”

Quality-Overall8%

“Low quality”

Material Quality7%

“Cheap material”

Thickness4%

“just a bit thinner than expected”

Stitch/Finish/Polish3%

“they're coming apart at the seams”

Stretchability/Expandability/Elasticity3%

“doesn't stretch very well”

Durability3%

“Fell apart”

Advertised Vs Actual Product2%

“Inaccurate description”

Shape/Style2%

“Not the most flattering”

Top return reasons

Size-Overall51%

Material Quality10%

Waist Fit9%

Advertised Vs Actual Product4%

Thin3%

Length2%

Thigh Fit2%

Shape/Style2%

Quality-Overall2%

Comfort-Overall2%

Common questions

Is victoria secret panties profitable to sell on Amazon United States?: The niche generates $690K/yr across 271 tracked products. 32 of 90 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the victoria secret panties niche?: 39 brands and 66 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in victoria secret panties?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.1%.
When does demand for victoria secret panties peak?: Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the victoria secret panties niche?: Listings span $8.46–$119.40; the average listing price is $29.12 (sweet spot $15–$100). The average incumbent carries 1,608 reviews — the moat a new listing must climb.

victoria secret panties

victoria secret panties market data

Competition & brand share

Demand & seasonality

Top victoria secret panties search terms

Top victoria secret panties products on Amazon

Top sellers

Newest

Trending

What buyers say about victoria secret panties

What buyers love

What buyers complain about

Top return reasons

Common questions

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