Is victoria secret angel costume profitable to sell on Amazon United States?

The niche generates $100K/yr across 58 tracked products. 4 of 30 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (39/100).

How competitive is the victoria secret angel costume niche?

22 brands and 43 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in victoria secret angel costume?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.7%.

When does demand for victoria secret angel costume peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 14.5× the quietest.

What does it cost to enter the victoria secret angel costume niche?

Listings span $12.13–$116.73; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 3,105 reviews — the moat a new listing must climb.

victoria secret angel costume

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Great$48.02

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Great$12.13–$116.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,105.41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Okay$100K

$100K/yr · 395K searches

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, victoria secret angel costume is a $100K/yr Amazon United States market (395K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

victoria secret angel costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 0.5%
Avg BSR: #888
Page quality: 0%
Prime: 74%
Sponsored: 78%
Out of stock: 25.4%
Avg brand age: 48 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

33%

Top 20: 70%

Open market

14%

Victoria's Secret69%
Yurhap5%
Ekouaer5%
PAVILIA3%
Juicy Couture2%
NY Threads2%
Open — no brand owns it (16 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -17.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Open Trend

Top victoria secret angel costume search terms

victoria secret robe163K/yr -13.1%0.3% conv.
victorias secret robe41K/yr -13.6%0.5% conv.
victoria secret robes for women26K/yr -43.0%0.6% conv.
vs robe30K/yr -11.5%0.2% conv.
pink striped robe27K/yr -21.6%0.1% conv.
victoria secret bathrobe12K/yr -17.0%0.3% conv.
bata victoria secret para mujer7K/yr -7.0%0.1% conv.
pink and white striped robe24K/yr -26.9%0.1% conv.
robe victoria secret8K/yr -20.2%0.2% conv.
pink and white robe10K/yr -17.3%0.0% conv.

All search terms

Top victoria secret angel costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Victorias Secret Short Cozy Robe Robes for Women Black (XS/S)

Victoria's Secret$52.274.8★104 rev

Victorias Secret Angel Essentials Backstage Satin Sparkle Short Robe Iconic Stripe Fashion Show XL/XXL

Victoria's Secret$69.964.6★64 rev

Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom M/L

Victoria's Secret$68.044.8★104 rev

Victorias Secret Short Satin Piped Robe Iconic Stripe XL/XXL

Victoria's Secret$56.974.6★64 rev

Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes XL/XXL

Victoria's Secret$65.594.5★5 rev

Newest

by launch date

Victorias Secret Short Satin Piped Robe Pretty Blossom Iconic Stripes XS/S

Victoria's Secret$59.5964 rev

1mo ago

Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes XL/XXL

Victoria's Secret$65.595 rev

2mo ago

Victorias Secret Short Cozy Robe Robes for Women Pretty Blossom Stripes M/L

Victoria's Secret$63.875 rev

5mo ago

StandAwt Viscose from Bamboo Womens Robe Long with Pockets (US Alpha Small Medium Regular Regular Pink White Stripe)

StandAwt$39.5121 rev

6mo ago

Victorias Secret Short Cozy Plush Fleece Robe Pink White Stripe Soft Lounge Belted Bathrobe New (US Alpha X-Large XX-Large Regular Regular Print/Pink/White Stripes)

Victoria's Secret$81.4713 rev

8mo ago

What buyers say about victoria secret angel costume

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel25%

“It is soft material”

Comfort-Overall14%

“Very comfy”

Warmth14%

“Nice and warm”

Size-Overall10%

“Fits perfect”

Color6%

“Color is accurate”

Quality-Overall6%

“But the quality is nice and soft”

Value For Money4%

“Great value”

Weight Light2%

“Its warm without being overly heavy”

Advertised Vs Actual Product2%

“As advertised”

Pockets/Compartments1%

“the pockets are a great added bonus”

What buyers complain about

Size-Overall12%

“fuzzy runs a little small”

Thickness11%

“Its a bit thin”

Quality-Overall4%

“Kind of cheap”

Material Quality4%

“Thin Material not Victoria Secrets quality”

Hard Feel4%

“not soft at all”

Color3%

“After just three washes, the left one loses its color and the texture changes, becoming fuzzy/pilled”

Stitch/Finish/Polish3%

“Terrible stitching”

Pilling/Linting3%

“Color Faded and Lint Everywhere”

Length2%

“way too long for the size”

Thin2%

“Its pretty thin”

Top return reasons

Size-Overall33%

Material Quality14%

Length10%

Sleeve Fit6%

Color6%

Thin5%

Quality-Overall3%

Advertised Vs Actual Product3%

Chest Fit3%

Arm Fit2%

Common questions

Is victoria secret angel costume profitable to sell on Amazon United States?: The niche generates $100K/yr across 58 tracked products. 4 of 30 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (39/100).
How competitive is the victoria secret angel costume niche?: 22 brands and 43 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in victoria secret angel costume?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.7%.
When does demand for victoria secret angel costume peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 14.5× the quietest.
What does it cost to enter the victoria secret angel costume niche?: Listings span $12.13–$116.73; the average listing price is $48.02 (sweet spot $15–$100). The average incumbent carries 3,105 reviews — the moat a new listing must climb.