Veteran

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +49.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+49.9%

Conversion, latest week

1.3%

Market size, estimated

$14Ka year

Peak month

November15.5× the quietest month

Top search term

army veteran27K searches a year

Listings sell for $18.79 on average, from $5.76 to $42.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.79 that is $0 to $2K a year per listing.

Average price

$18.79inside the $15 to $100 sweet spot

Price range

$5.76–$42.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #8,002 within Baseball Caps. It carries 502 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

6.5%

Average rank

#8,002in Baseball Caps

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

502per listing

Listings tracked

33

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months