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Vera Bradley Luggage

Fail

Buyers convert on only 0.3% of searches, so Vera Bradley Luggage is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$38K/yr100K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
21%top-5 click share · 18 brands · 42 sellers

Flapen Score

Vera Bradley Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vera Bradley Luggage is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vera Bradley Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Vera Bradley Luggage 100K times last year and spent an estimated $38K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
0.3%
Market size, estimated
$38Ka year
Peak month
July1.7× the quietest month
Top search term
vera bradley luggage51K searches a year

02 · Price

A sale here is worth $132.89.

Listings sell for $132.89 on average, from $18.85 to $487.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $132.89 that is $0 to $13K a year per listing.

Average price
$132.89above the $15 to $100 sweet spot
Price range
$18.85–$487.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #622 within Luggage. It carries 4,483 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
97%
Out of stock, average day
14.8%
Average rank
#622in Luggage
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,483per listing
Listings tracked
105

04 · Newcomers

10 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
10Amazon's first-year sales bar
Average brand age
38 months

Products

Top Vera Bradley Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

21%

Top 20: 51%

Open market

7%

  • Brand 171%
  • Brand 213%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (12 brands, 7%)

Demand

Vera Bradley Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Vera Bradley Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vera bradley luggage51K/yr
  • vera bradley suitcase15K/yr
  • vera bradley carry on luggage12K/yr
  • vera bradley suitcases with wheels5K/yr
  • vera bradley rolling luggage6K/yr
  • vera bradley carry on5K/yr
  • vera bradley luggage with wheels6K/yr

Reviews and returns

What reviews say buyers love and hate about Vera Bradley Luggage

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Handle Quality”
7.3%of orders come back
“Handle broke”
A buyer, on “Handle Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vera Bradley Luggage questions

Answered from the same tracked data.