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Vera Bradley Lanyard

Fail

The top 5 brands take 100% of clicks, so Vera Bradley Lanyard is a Fail.

Flapen Score
35
35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$39K/yr294K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
40%top-5 click share · 5 brands · 18 sellers

Flapen Score

Vera Bradley Lanyard against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vera Bradley Lanyard is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Vera Bradley Lanyard market on Amazon at a glance

Shoppers on Amazon United States searched for Vera Bradley Lanyard 294K times last year and spent an estimated $39K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
0.9%
Market size, estimated
$39Ka year
Peak month
August3.6× the quietest month
Top search term
vera bradley lanyard163K searches a year

02 · Price

A sale here is worth $15.35.

Listings sell for $15.35 on average, from $8.13 to $31.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.35 that is $0 to $2K a year per listing.

Average price
$15.35inside the $15 to $100 sweet spot
Price range
$8.13–$31.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #786 within Wallets, Card Cases & Money Organizers. It carries 2,041 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
100%
Out of stock, average day
34.3%
Average rank
#786in Wallets, Card Cases & Money Organizers
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,041per listing
Listings tracked
32

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Vera Bradley Lanyard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

40%

Top 20: 87%

Open market

0%

  • Brand 194%
  • Brand 24%
  • Brand 31%
  • Brand 41%
  • Brand 51%

Demand

Vera Bradley Lanyard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Vera Bradley Lanyard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vera bradley lanyard163K/yr
  • vera bradley lanyard with id holder61K/yr
  • vera bradley id holder31K/yr
  • vera bradley lanyard wallet10K/yr
  • lanyard vera bradley10K/yr
  • vera bradley id7K/yr
  • vera bradley badge holder5K/yr
  • vera bradley lanyards5K/yr
  • vera bradley id holder with lanyard3K/yr
  • vera bradley lanyard with id holder wallet59/yr

Reviews and returns

What reviews say buyers love and hate about Vera Bradley Lanyard

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Color”
2.5%of orders come back
“Wrong color sent”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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All Clothing, Shoes & Jewelry niches

FAQ

Common Vera Bradley Lanyard questions

Answered from the same tracked data.