Vera Bradley Lanyard
FailThe top 5 brands take 100% of clicks, so Vera Bradley Lanyard is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $39K/yr294K searches / yr
- 90-day growth
- -0.6%search demand this quarter
- Competition
- 40%top-5 click share · 5 brands · 18 sellers
Flapen Score
Vera Bradley Lanyard against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vera Bradley Lanyard is stronger. Inside it, weaker.
Market
The Vera Bradley Lanyard market on Amazon at a glance
Shoppers on Amazon United States searched for Vera Bradley Lanyard 294K times last year and spent an estimated $39K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 294K
- Growth, 90 days vs prior 90
- -0.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $39Ka year
- Peak month
- August3.6× the quietest month
- Top search term
- vera bradley lanyard163K searches a year
02 · Price
A sale here is worth $15.35.
Listings sell for $15.35 on average, from $8.13 to $31.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.35 that is $0 to $2K a year per listing.
- Average price
- $15.35inside the $15 to $100 sweet spot
- Price range
- $8.13–$31.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #786 within Wallets, Card Cases & Money Organizers. It carries 2,041 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 100%
- Out of stock, average day
- 34.3%
- Average rank
- #786in Wallets, Card Cases & Money Organizers
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 2,041per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Vera Bradley Lanyard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vera Bradley Womens Cotton Lanyard Charcoal Medallion One Size
- Price
- $12.49
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 1y ago
Vera Bradley Womens Cotton Lanyard Botanical Ditsy One Size
- Price
- $15.39
- Rating
- 4.8/5
- Reviews
- 1,362
- Age
- 2y ago
Featherweight Zip ID Pouch with Breakaway Lanyard Pumice Stone One Size
- Price
- $24.05
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 9mo ago
Vera Bradley Womens Premium Cotton Lanyard Wing in Flight One Size
- Price
- $10.29
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 1y ago
Premium Cotton Zip ID Pouch and Breakaway Lanyard Ribbon Plaid One Size
- Price
- $21.20
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago
Trending
estimated 90-day click momentum
Featherweight Zip ID Pouch with Breakaway Lanyard Withered Rose One Size
- Price
- $28.73
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Vera Bradley Womens Cotton Lanyard Perennials Noir One Size
- Price
- $14.73
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 2y ago
Vera Bradley Womens Cotton Lanyard Botanical Ditsy One Size
- Price
- $15.39
- Rating
- 4.8/5
- Reviews
- 1,362
- Age
- 2y ago
Vera Bradley Womens Cotton Lanyard Provence Paisley One Size
- Price
- $14.84
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 2y ago
Premium Cotton Zip ID Breakaway Lanyard Flowering Paisley Goji Berry One Size
- Price
- $20.95
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago
Newest
by launch dateFeatherweight Zip ID Pouch with Breakaway Lanyard Pumice Stone One Size
- Price
- $24.05
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 9mo ago
Premium Cotton Zip ID Pouch and Breakaway Lanyard Ribbon Plaid One Size
- Price
- $21.20
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago
Featherweight Zip ID Pouch with Breakaway Lanyard Withered Rose One Size
- Price
- $28.73
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Premium Cotton Zip ID Breakaway Lanyard Flowering Paisley Goji Berry One Size
- Price
- $20.95
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago
Premium Cotton Zip ID Pouch with Breakaway Lanyard Moonless Night One Size
- Price
- $25.85
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
18
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 87%
Open market
0%
- Vera Bradley94%
- WONDERFUL FLOWER4%
- ANDI1%
- Thread Wallets1%
- Yonlevres1%
Demand
Vera Bradley Lanyard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Search terms
Top Vera Bradley Lanyard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vera bradley lanyard163K/yr
- vera bradley lanyard with id holder61K/yr
- vera bradley id holder31K/yr
- vera bradley lanyard wallet10K/yr
- lanyard vera bradley10K/yr
- vera bradley id7K/yr
- vera bradley badge holder5K/yr
- vera bradley lanyards5K/yr
- vera bradley id holder with lanyard3K/yr
- vera bradley lanyard with id holder wallet59/yr
Reviews and returns
What reviews say buyers love and hate about Vera Bradley Lanyard
We read the reviews and the return reasons for every product selling here.
“Wrong color sent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
First Communion Gifts for Boys
$398K/yr+223.5%
Fifa World Cup 2026 Tshirt
$177K/yr>1,000%
American Flag Hat
$764K/yr+428.8%
White Socks Men
$3.0M/yr+13.3%
American Flag Overalls
$662K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vera Bradley Lanyard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data