vera bradley lanyard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.13–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay2,041.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 294K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vera bradley lanyard is a $39K/yr Amazon United States market (294K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
vera bradley lanyard market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $61K–$77K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #786
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 19%
- Out of stock
- 34.3%
- Avg brand age
- 35 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
40%
Top 20: 87%
Open market
0%
- Vera Bradley94%
- WONDERFUL FLOWER4%
- ANDI1%
- Thread Wallets1%
- Yonlevres1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.6×
Top vera bradley lanyard search terms
- vera bradley lanyard163K/yr
- vera bradley lanyard with id holder61K/yr
- vera bradley id holder31K/yr
- vera bradley lanyard wallet10K/yr
- lanyard vera bradley10K/yr
- vera bradley id7K/yr
- vera bradley badge holder5K/yr
- vera bradley lanyards5K/yr
- vera bradley id holder with lanyard3K/yr
- vera bradley lanyard with id holder wallet59/yr
Top vera bradley lanyard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vera Bradley Womens Cotton Lanyard Charcoal Medallion One Size
Vera Bradley$12.494.7★443 rev
Vera Bradley Womens Cotton Lanyard Botanical Ditsy One Size
Vera Bradley$15.394.8★1,362 rev
Featherweight Zip ID Pouch with Breakaway Lanyard Pumice Stone One Size
Vera Bradley$24.054.1★21 rev
Vera Bradley Womens Premium Cotton Lanyard Wing in Flight One Size
Vera Bradley$10.294.7★135 rev
Premium Cotton Zip ID Pouch and Breakaway Lanyard Ribbon Plaid One Size
Vera Bradley$21.204.8★53 rev
Newest
by launch dateFeatherweight Zip ID Pouch with Breakaway Lanyard Pumice Stone One Size
Vera Bradley$24.0521 rev
Premium Cotton Zip ID Pouch and Breakaway Lanyard Ribbon Plaid One Size
Vera Bradley$21.2053 rev
Featherweight Zip ID Pouch with Breakaway Lanyard Withered Rose One Size
Vera Bradley$28.7321 rev
Premium Cotton Zip ID Breakaway Lanyard Flowering Paisley Goji Berry One Size
Vera Bradley$20.9536 rev
Premium Cotton Zip ID Pouch with Breakaway Lanyard Moonless Night One Size
Vera Bradley$25.8553 rev
Trending
90-day click momentumFeatherweight Zip ID Pouch with Breakaway Lanyard Withered Rose One Size
Vera Bradley$28.734.1★
Vera Bradley Womens Cotton Lanyard Perennials Noir One Size
Vera Bradley$14.734.7★
Vera Bradley Womens Cotton Lanyard Botanical Ditsy One Size
Vera Bradley$15.394.8★
Vera Bradley Womens Cotton Lanyard Provence Paisley One Size
Vera Bradley$14.844.7★
Premium Cotton Zip ID Breakaway Lanyard Flowering Paisley Goji Berry One Size
Vera Bradley$20.954.6★
What buyers say about vera bradley lanyard
What buyers praise and complain about, mined from review topics.What buyers love
“A great deal and very well-made”
“Beautiful colors”
“Easy use”
“Exactly what I expected”
“Very cute design”
“Its comfortable around my neck”
“Good value”
“Easy way to carry my phone on me”
“Ive always appreciated their durability”
“Super soft and you can adjust the size”
What buyers complain about
“Wrong color sent”
“the chargers wont go in all the way”
“a few inches too short for me”
“can't even use it”
“didnt works on my phone”
“He did have a reaction”
“Not as advertised”
“I just dont like how dirty it can get”
“Beautiful product has plastic interface”
Top return reasons
Common questions
- Is vera bradley lanyard profitable to sell on Amazon United States?
- The niche generates $39K/yr across 32 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the vera bradley lanyard niche?
- 5 brands and 18 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vera bradley lanyard?
- Top complaints mined from reviews: Color, Charging, Size-Overall. The return rate is 2.5%.
- When does demand for vera bradley lanyard peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the vera bradley lanyard niche?
- Listings span $8.13–$31.04; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 2,041 reviews — the moat a new listing must climb.