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Velvet Tops for Women

Fail

Demand is soft, at -67.2% this quarter, so Velvet Tops for Women is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$15K/yr1.1M searches / yr
90-day growth
-67.2%search demand this quarter
Competition
15%top-5 click share · 54 brands · 60 sellers

Flapen Score

Velvet Tops for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Velvet Tops for Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Tops for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Tops for Women 1.1M times last year and spent an estimated $15K. The top 5 brands take 35% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-67.2%
Conversion, latest week
0.1%
Market size, estimated
$15Ka year
Peak month
December13.1× the quietest month
Top search term
velvet tops for women324K searches a year

02 · Price

A sale here is worth $22.22.

Listings sell for $22.22 on average, from $5.72 to $42.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.22 that is $0 to $2K a year per listing.

Average price
$22.22inside the $15 to $100 sweet spot
Price range
$5.72–$42.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
14.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #46,901 within Blouses & Button-Down Shirts. It carries 235 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
11.3%
Average rank
#46,901in Blouses & Button-Down Shirts
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
235per listing
Listings tracked
171

04 · Newcomers

0 of last year's 121 launches cleared the first-year sales bar.

121 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
121
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Velvet Tops for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

60

Top-5 brand share

35%

Top 20: 75%

Top-5 click share

15%

Top 20: 35%

Open market

60%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Velvet Tops for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.1×

Search terms

Top Velvet Tops for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet tops for women324K/yr
  • velvet top132K/yr
  • velvet blouses for women73K/yr
  • velvet shirt women77K/yr
  • velvet shirt44K/yr
  • velvet tops47K/yr
  • velvet blouse41K/yr
  • black velvet top30K/yr
  • velvet tank tops for women17K/yr
  • womens velvet top70K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Tops for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
14.6%of orders come back
“Sleeves too short”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Velvet Tops for Women questions

Answered from the same tracked data.