Velvet Purse

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-44.7%

Conversion, latest week

0.9%

Market size, estimated

$29Ka year

Top search term

velvet purse35K searches a year

Listings sell for $22.56 on average, from $8.25 to $54.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.56 that is $0 to $2K a year per listing.

Average price

$22.56inside the $15 to $100 sweet spot

Price range

$8.25–$54.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

13.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #987 within Clutches & Evening Bags. It carries 653 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#987in Clutches & Evening Bags

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

653per listing

Listings tracked

38

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months