Velvet Gloves
FailDemand is soft, at -50.2% this quarter, so Velvet Gloves is a Fail.
- Flapen Score
- 30 / 100Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 4530
- Market size
- $29K/yr48K searches / yr
- 90-day growth
- -50.2%search demand this quarter
- Competition
- 66%top-5 click share · 14 brands · 17 sellers
Flapen Score
Velvet Gloves against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Velvet Gloves is stronger. Inside it, weaker.
Market
The Velvet Gloves market on Amazon at a glance
Shoppers on Amazon United States searched for Velvet Gloves 48K times last year and spent an estimated $29K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -50.2%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $29Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- velvet gloves19K searches a year
02 · Price
A sale here is worth $9.10.
Listings sell for $9.10 on average, from $4.84 to $19.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.10 that is $910 to $2K a year per listing.
- Average price
- $9.10under the $15 to $100 sweet spot
- Price range
- $4.84–$19.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $910–$2K
- Returns
- 12.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102,730 within Accessories. It carries 942 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #102,730in Accessories
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 942per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Velvet Gloves products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
17
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Brand 132%
- Brand 213%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 64%
Demand
Velvet Gloves search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Velvet Gloves search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- velvet gloves19K/yr
- black velvet gloves11K/yr
- velvet gloves long6K/yr
- black velvet gloves long4K/yr
- long black velvet gloves3K/yr
- velvet gloves women5K/yr
Reviews and returns
What reviews say buyers love and hate about Velvet Gloves
We read the reviews and the return reasons for every product selling here.
“too big for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Velvet Gloves questions
Answered from the same tracked data.









