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Velvet Dress for Women

Fail

Demand is soft, at -62.3% this quarter, so Velvet Dress for Women is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$172K/yr1.9M searches / yr
90-day growth
-62.3%search demand this quarter
Competition
13%top-5 click share · 73 brands · 73 sellers

Flapen Score

Velvet Dress for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Velvet Dress for Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Dress for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Dress for Women 1.9M times last year and spent an estimated $172K. The top 5 brands take 25% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-62.3%
Conversion, latest week
0.2%
Market size, estimated
$172Ka year
Peak month
December47.7× the quietest month
Top search term
velvet dress876K searches a year

02 · Price

A sale here is worth $56.86.

Listings sell for $56.86 on average, from $15.48 to $777.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $56.86 that is $0 to $6K a year per listing.

Average price
$56.86inside the $15 to $100 sweet spot
Price range
$15.48–$777.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
31.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #17,293 within Dresses. It carries 794 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
7.0%
Average rank
#17,293in Dresses
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
794per listing
Listings tracked
154

04 · Newcomers

0 of last year's 57 launches cleared the first-year sales bar.

57 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
57
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Velvet Dress for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

73 rising

Sellers

73

Top-5 brand share

25%

Top 20: 63%

Top-5 click share

13%

Top 20: 34%

Open market

71%

  • Brand 16%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Velvet Dress for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 47.7×

Search terms

Top Velvet Dress for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet dress876K/yr
  • black velvet dress232K/yr
  • black velvet dress for women97K/yr
  • womens velvet dress166K/yr
  • velvet dresses for women71K/yr
  • red velvet dress for women96K/yr
  • work party dresses for women27K/yr
  • work party dress23K/yr
  • office party dresses for women14K/yr
  • velour dress for women38K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Dress for Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
31.5%of orders come back
“Too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Velvet Dress for Women questions

Answered from the same tracked data.