Velvet Cardigan

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-38.5%

Conversion, latest week

0.5%

Market size, estimated

$34Ka year

Peak month

December4.6× the quietest month

Top search term

velvet kimono33K searches a year

Listings sell for $35.07 on average, from $12.60 to $64.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.07 that is $0 to $4K a year per listing.

Average price

$35.07inside the $15 to $100 sweet spot

Price range

$12.60–$64.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

12.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #4,696 within Sweaters. It carries 4,138 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

9.7%

Average rank

#4,696in Sweaters

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,138per listing

Listings tracked

82

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months