Velvet Cape

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

-38.5%

Conversion, latest week

0.3%

Market size, estimated

$5Ka year

Peak month

October20.3× the quietest month

Top search term

velvet cape29K searches a year

Listings sell for $22.37 on average, from $9.99 to $41.37. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.37 that is $0 to $2K a year per listing.

Average price

$22.37inside the $15 to $100 sweet spot

Price range

$9.99–$41.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,242 within Robes, Capes & Jackets. It carries 702 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

10.4%

Average rank

#1,242in Robes, Capes & Jackets

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

702per listing

Listings tracked

60

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months