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Velvet Blazers for Women

Fail

Demand is soft, at -70.7% this quarter, so Velvet Blazers for Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$67K/yr726K searches / yr
90-day growth
-70.7%search demand this quarter
Competition
19%top-5 click share · 34 brands · 47 sellers

Flapen Score

Velvet Blazers for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Velvet Blazers for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Velvet Blazers for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Velvet Blazers for Women 726K times last year and spent an estimated $67K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -70.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
726K
Growth, 90 days vs prior 90
-70.7%
Conversion, latest week
0.2%
Market size, estimated
$67Ka year
Peak month
December27.8× the quietest month
Top search term
velvet blazer women189K searches a year

02 · Price

A sale here is worth $40.00.

Listings sell for $40.00 on average, from $21.44 to $78.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $40.00 that is $0 to $4K a year per listing.

Average price
$40.00inside the $15 to $100 sweet spot
Price range
$21.44–$78.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
28.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #9,886 within Suiting & Blazers. It carries 1,147 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
93%
Out of stock, average day
15.3%
Average rank
#9,886in Suiting & Blazers
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
1,147per listing
Listings tracked
106

04 · Newcomers

0 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Velvet Blazers for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

47

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

19%

Top 20: 46%

Open market

40%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Velvet Blazers for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 27.8×

Search terms

Top Velvet Blazers for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velvet blazer women189K/yr
  • velvet jacket women104K/yr
  • velvet blazer79K/yr
  • velvet jacket53K/yr
  • velvet coat21K/yr
  • womens velvet blazer48K/yr
  • velvet jackets for women14K/yr
  • black velvet jacket12K/yr
  • womens velvet jacket19K/yr
  • velvet blazers for women20K/yr

Reviews and returns

What reviews say buyers love and hate about Velvet Blazers for Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
28.2%of orders come back
“Too big”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Velvet Blazers for Women questions

Answered from the same tracked data.