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Veluna Shoulder Bag

Fail

Demand is soft, at -87.8% this quarter, so Veluna Shoulder Bag is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$5K/yr77K searches / yr
90-day growth
-87.8%search demand this quarter
Competition
33%top-5 click share · 25 brands · 29 sellers

Flapen Score

Veluna Shoulder Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Veluna Shoulder Bag is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Veluna Shoulder Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Veluna Shoulder Bag 77K times last year and spent an estimated $5K. The top 5 brands take 61% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-87.8%
Conversion, latest week
0.3%
Market size, estimated
$5Ka year
Top search term
veluna bag11K searches a year

02 · Price

A sale here is worth $22.88.

Listings sell for $22.88 on average, from $10.89 to $54.54. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.88 that is $0 to $2K a year per listing.

Average price
$22.88inside the $15 to $100 sweet spot
Price range
$10.89–$54.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #3,511 within Crossbody Bags. It carries 254 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
93%
Out of stock, average day
12.8%
Average rank
#3,511in Crossbody Bags
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
254per listing
Listings tracked
42

04 · Newcomers

3 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
3Amazon's first-year sales bar
Average brand age
20 months

Products

Top Veluna Shoulder Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

25

Sellers

29

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

33%

Top 20: 83%

Open market

33%

  • Brand 118%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Veluna Shoulder Bag search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Veluna Shoulder Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • veluna bag11K/yr
  • veluna aurelia bag11K/yr
  • veluna10K/yr
  • veluna bags4K/yr
  • veluna shoulder bag28K/yr
  • veluna crossbody shoulder bag13K/yr

Reviews and returns

What reviews say buyers love and hate about Veluna Shoulder Bag

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
10.7%of orders come back
“smaller than I expected”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Veluna Shoulder Bag questions

Answered from the same tracked data.