Velma Shoes

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

0.2%

Market size, estimated

$9Ka year

Top search term

red mary jane heels51K searches a year

Listings sell for $35.42 on average, from $7.73 to $60.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.42 that is $0 to $4K a year per listing.

Average price

$35.42inside the $15 to $100 sweet spot

Price range

$7.73–$60.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,242 within Pumps. It carries 666 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

10.8%

Average rank

#1,242in Pumps

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

666per listing

Listings tracked

101

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months