Is vegas golden knights profitable to sell on Amazon United States?

The niche generates $88K/yr across 68 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +203.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the vegas golden knights niche?

27 brands and 45 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in vegas golden knights?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.2%.

When does demand for vegas golden knights peak?

Demand peaks in May–Jun–Dec; the busiest month runs 8.2× the quietest.

What does it cost to enter the vegas golden knights niche?

Listings span $5.31–$70.49; the average listing price is $25.67 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.

vegas golden knights

Worth a look

Shows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+203.3%

90-day search growth — must beat 0% to launch

Avg price

Incredible$25.67

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$5.31–$70.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great415.6

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$88K

$88K/yr · 273K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals Trending

According to Flapen's Amazon United States niche tracking, vegas golden knights is a $88K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

vegas golden knights market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $103K–$128K; units × avg price
Conversion rate: 1.3%
Avg BSR: #7,892
Page quality: 0%
Prime: 93%
Sponsored: 74%
Out of stock: 9.9%
Avg brand age: 48 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

82%

Top 20: 97%

Top-5 click share

30%

Top 20: 67%

Open market

16%

AMERICAN NEEDLE52%
Calhoun18%
476%
VEGAS GOLDEN KNIGHTS3%
aminco3%
Vegas Golden Knights3%
Open — no brand owns it (21 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +203.3% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 8.2×

Open Trend

Top vegas golden knights search terms

vegas golden knights76K/yr +213.0%0.4% conv.
golden knights51K/yr +175.1%0.5% conv.
vegas golden knights shirt18K/yr +599.9%0.6% conv.
golden knights shirt17K/yr +311.6%0.6% conv.
vegas golden knights hat16K/yr +307.6%1.2% conv.
golden knights hat15K/yr +196.7%1.6% conv.
las vegas golden knights16K/yr +137.6%0.6% conv.
vgk10K/yr +205.5%0.1% conv.
vegas knights11K/yr +211.1%0.5% conv.
golden knights merch23K/yr -6.2%0.6% conv.

All search terms

Top vegas golden knights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)

AMERICAN NEEDLE$28.345.0★10 rev

AMERICAN NEEDLE Officially Licensed NHL Hockey Vegas Golden Knights Adjustable Snapback Baseball Hat Sinclair Collection Black/Ivory/Dark Khaki (21001A-VGK-BIDK)

AMERICAN NEEDLE$32.934.7★217 rev

AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-VGK-BLKH)

AMERICAN NEEDLE$37.764.6★150 rev

AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-VGK-IBLK)

AMERICAN NEEDLE$23.674.7★113 rev

AMERICAN NEEDLE Vegas Golden Knights Raglan Bones Mesh Back Trucker Adjustable Strapback Hat (41152A-VGK)

AMERICAN NEEDLE$36.104.4★378 rev

Newest

by launch date

Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)

Calhoun$33.6561 rev

3mo ago

AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)

AMERICAN NEEDLE$28.3410 rev

1y ago

AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-VGK-BLK)

AMERICAN NEEDLE$27.4349 rev

1y ago

AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-VGK-BLK)

AMERICAN NEEDLE$27.06727 rev

1y ago

AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Las Vegas Golden Knights Hockey Hat Flat Brim New with Tags

AMERICAN NEEDLE$43.136 rev

1y ago

What buyers say about vegas golden knights

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall54%

“Really well made”

Size-Overall15%

“Fits perfectly”

Material Quality8%

“shirt material feels fine”

Ease Of Use8%

“Quick turnaround”

Value For Money6%

“Great price”

Advertised Vs Actual Product4%

“Just as advertised”

Weight Heavy2%

“Heavy and nice size”

Adjustability/Rotatability/Reclining2%

“Since it's adjustable you can tighten it down”

Stitch/Finish/Polish2%

“Like all American Needle hats, the quality here is exceptional, great stitching, great look, no complaints there”

What buyers complain about

Quality-Overall37%

“Cheap feeling poor quality shirt”

Size-Overall25%

“runs large even for a big head”

Durability10%

“Poor durability”

Machine Wash Suitability7%

“After ONE wash the fabric was peeling off”

Value For Money7%

“It literally cost ME money”

Top return reasons

Size-Overall55%

Material Quality8%

Length4%

Advertised Vs Actual Product4%

Defective Material/Parts4%

Color4%

Quality-Overall4%

Strap/String Quality2%

Neck Fit2%

Shape/Style2%

Common questions

Is vegas golden knights profitable to sell on Amazon United States?: The niche generates $88K/yr across 68 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +203.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the vegas golden knights niche?: 27 brands and 45 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in vegas golden knights?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 2.2%.
When does demand for vegas golden knights peak?: Demand peaks in May–Jun–Dec; the busiest month runs 8.2× the quietest.
What does it cost to enter the vegas golden knights niche?: Listings span $5.31–$70.49; the average listing price is $25.67 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.

vegas golden knights

vegas golden knights market data

Competition & brand share

Demand & seasonality

Top vegas golden knights search terms

Top vegas golden knights products on Amazon

Top sellers

Newest

Trending

What buyers say about vegas golden knights

What buyers love

What buyers complain about

Top return reasons

Common questions

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