Vegas Golden Knights
MaybeSearch demand grew +203.3% this quarter. But buyers convert on only 1.3% of searches, so Vegas Golden Knights is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 4558
- Market size
- $88K/yr273K searches / yr
- 90-day growth
- +203.3%search demand this quarter
- Competition
- 30%top-5 click share · 27 brands · 45 sellers
Flapen Score
Vegas Golden Knights against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vegas Golden Knights is stronger. Inside it, weaker.
Market
The Vegas Golden Knights market on Amazon at a glance
Shoppers on Amazon United States searched for Vegas Golden Knights 273K times last year and spent an estimated $88K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +203.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- +203.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $88Ka year
- Peak month
- December8.2× the quietest month
- Top search term
- vegas golden knights76K searches a year
02 · Price
A sale here is worth $25.67.
Listings sell for $25.67 on average, from $5.31 to $70.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.67 that is $0 to $3K a year per listing.
- Average price
- $25.67inside the $15 to $100 sweet spot
- Price range
- $5.31–$70.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #7,892 within Baseball Caps. It carries 416 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 93%
- Out of stock, average day
- 9.9%
- Average rank
- #7,892in Baseball Caps
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 416per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Vegas Golden Knights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)
- Price
- $28.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

AMERICAN NEEDLE Officially Licensed NHL Hockey Vegas Golden Knights Adjustable Snapback Baseball Hat Sinclair Collection Black/Ivory/Dark Khaki (21001A-VGK-BIDK)
- Price
- $32.93
- Rating
- 4.7/5
- Reviews
- 217
- Age
- 4y ago

AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-VGK-BLKH)
- Price
- $37.76
- Rating
- 4.6/5
- Reviews
- 150
- Age
- 2y ago

AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-VGK-IBLK)
- Price
- $23.67
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 2y ago

AMERICAN NEEDLE Vegas Golden Knights Raglan Bones Mesh Back Trucker Adjustable Strapback Hat (41152A-VGK)
- Price
- $36.10
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 13y ago
Trending
90-day click momentum
Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)
- Price
- $33.65
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 3mo ago

AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap (Vegas Golden Knights (Black/Stone))
- Price
- $34.18
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 2y ago

Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Vegas Golden Knights X-Large)
- Price
- $24.31
- Rating
- 4.6/5
- Reviews
- 2,494
- Age
- 7y ago

AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Las Vegas Golden Knights Hockey Hat Flat Brim New with Tags
- Price
- $43.13
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 1y ago

Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Vegas Golden Knights XX-Large)
- Price
- $29.22
- Rating
- 4.6/5
- Reviews
- 2,494
- Age
- 7y ago
Newest
by launch date
Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)
- Price
- $33.65
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 3mo ago

AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)
- Price
- $28.34
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-VGK-BLK)
- Price
- $27.43
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-VGK-BLK)
- Price
- $27.06
- Rating
- 4.7/5
- Reviews
- 727
- Age
- 1y ago

AMERICAN NEEDLE Officially Licensed NHL Block Letter Snapback Cap Las Vegas Golden Knights Hockey Hat Flat Brim New with Tags
- Price
- $43.13
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
45
Top-5 brand share
82%
Top 20: 97%
Top-5 click share
30%
Top 20: 67%
Open market
16%
- AMERICAN NEEDLE52%
- Calhoun18%
- 476%
- VEGAS GOLDEN KNIGHTS3%
- aminco3%
- Vegas Golden Knights3%
- Open — no brand owns it (21 brands, 16%)
Demand
Vegas Golden Knights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Dec · busiest ÷ quietest = 8.2×
Search terms
Top Vegas Golden Knights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vegas golden knights76K/yr
- golden knights51K/yr
- vegas golden knights shirt18K/yr
- golden knights shirt17K/yr
- vegas golden knights hat16K/yr
- golden knights hat15K/yr
- las vegas golden knights16K/yr
- vgk10K/yr
- vegas knights11K/yr
- golden knights merch23K/yr
Reviews and returns
What reviews say buyers love and hate about Vegas Golden Knights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap feeling poor quality shirt
Very poor quality
Poor quality, Poor value
runs large even for a big head
A little smaller than I thought it would be
Poor durability
After ONE wash the fabric was peeling off
It literally cost ME money
Love
Really well made
Good quality
Really nice quality shirt
Fits perfectly
an XL fits me perfectly (5'9 175).
nice size
shirt material feels fine
Quick turnaround
Great price
Nice price
Return
2.2% Return rate 75% Fixable by listing
runs large even for a big head
A little smaller than I thought it would be
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegas Golden Knights questions
Answered from the same tracked data.









