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Vegas Golden Knights

Maybe

Search demand grew +203.3% this quarter. But buyers convert on only 1.3% of searches, so Vegas Golden Knights is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$88K/yr273K searches / yr
90-day growth
+203.3%search demand this quarter
Competition
30%top-5 click share · 27 brands · 45 sellers

Flapen Score

Vegas Golden Knights against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vegas Golden Knights is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegas Golden Knights market on Amazon at a glance

Shoppers on Amazon United States searched for Vegas Golden Knights 273K times last year and spent an estimated $88K. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +203.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
+203.3%
Conversion, latest week
1.3%
Market size, estimated
$88Ka year
Peak month
December8.2× the quietest month
Top search term
vegas golden knights76K searches a year

02 · Price

A sale here is worth $25.67.

Listings sell for $25.67 on average, from $5.31 to $70.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.67 that is $0 to $3K a year per listing.

Average price
$25.67inside the $15 to $100 sweet spot
Price range
$5.31–$70.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #7,892 within Baseball Caps. It carries 416 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
93%
Out of stock, average day
9.9%
Average rank
#7,892in Baseball Caps
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
416per listing
Listings tracked
68

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Vegas Golden Knights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

45

Top-5 brand share

82%

Top 20: 97%

Top-5 click share

30%

Top 20: 67%

Open market

16%

  • AMERICAN NEEDLE52%
  • Calhoun18%
  • 476%
  • VEGAS GOLDEN KNIGHTS3%
  • aminco3%
  • Vegas Golden Knights3%
  • Open — no brand owns it (21 brands, 16%)

Demand

Vegas Golden Knights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Vegas Golden Knights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vegas golden knights76K/yr
  • golden knights51K/yr
  • vegas golden knights shirt18K/yr
  • golden knights shirt17K/yr
  • vegas golden knights hat16K/yr
  • golden knights hat15K/yr
  • las vegas golden knights16K/yr
  • vgk10K/yr
  • vegas knights11K/yr
  • golden knights merch23K/yr

Reviews and returns

What reviews say buyers love and hate about Vegas Golden Knights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.03

Cheap feeling poor quality shirt

Very poor quality

Poor quality, Poor value

Size-Overall25%+3.03

runs large even for a big head

A little smaller than I thought it would be

Durability10%−0.06

Poor durability

Machine Wash Suitability7%−0.04

After ONE wash the fabric was peeling off

Value For Money7%+0.06

It literally cost ME money

Love

Quality-Overall54%−0.03

Really well made

Good quality

Really nice quality shirt

Size-Overall15%+3.03

Fits perfectly

an XL fits me perfectly (5'9 175).

nice size

Material Quality8%−0.12

shirt material feels fine

Ease Of Use8%+1.05

Quick turnaround

Value For Money6%+0.06

Great price

Nice price

Return

2.2% Return rate 75% Fixable by listing

Size-Overall55%▆█▅▄▅▆

runs large even for a big head

A little smaller than I thought it would be

Material Quality8%▄▁▁▆█▅
Length4%▁▁▁▁▂█
Advertised Vs Actual Product4%▂▅█▁▁▁
Defective Material/Parts4%▅▁▁█▃▂

FAQ

Common Vegas Golden Knights questions

Answered from the same tracked data.