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Vegas Essentials

Maybe

Products sell for $30.13 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Vegas Essentials is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$550K/yr770K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
47%top-5 click share · 7 brands · 23 sellers

Flapen Score

Vegas Essentials against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Vegas Essentials is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vegas Essentials market on Amazon at a glance

Vegas Essentials is a $550K a year market on Amazon United States, with 770K searches a year. The top 5 brands take 98% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 770K times a year and 2.4% buy. Search demand moved +22.1% in 90 days, so the market is growing into its $550K a year.

Search volume
770K
Search growth, 90 days
+22.1%
Conversion
2.4%
Market size
$550K

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $30.13 on average, 250 to 500 per product. Units times price is $452K to $603K a year.

Units sold
15K–20K
Units per product
250–500
Average price
$30.13
Units × price
$452K–$603K

03 · Shelf

Brands here are settling in.

The average listing ranks #1,122. 100% of listings ship Prime. 53% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.1% of the time. The average brand has sold here for 40 months.

Average BSR
#1,122
Prime
100%
Sponsored
53%
Out of stock
0.1%
Average brand age
40 months

Products

Top Vegas Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$55K$110K$165K$220K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

23

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 80%

Open market

1%

  • Blowfish Malibu74%
  • XRH10%
  • Blowfish9%
  • Obtaom3%
  • Adokoo1%
  • BENPAO1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Vegas Essentials search demand

Weekly searches over the year. Pick a range.

15K10KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Vegas Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blowfish shoes206K/yr
  • blowfish112K/yr
  • blowfish malibu81K/yr
  • blowfish sneakers49K/yr
  • blowfish malibu shoes50K/yr
  • blowfish hangover49K/yr
  • blowfish slip on sneakers for women32K/yr
  • womens blowfish shoes37K/yr
  • blowfish slip-on sneakers for women7K/yr
  • blowfish canvas sneakers for women14K/yr

Reviews and returns

What reviews say buyers love and hate about Vegas Essentials

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.09

Didn't fit

Weird fit

Way too big

Value For Money6%−0.03

Expensive for no reason

Not worth the money

Pricey

Color5%

I received the wrong color

they do not stay white

Nice white color didnt fit

Product Condition4%−0.04

Shoes came in used and dirty

these came used

Durability4%

They crumbled apart after 3 months

fade easily

Love

Comfort-Overall17%+1.54

So comfortable

Comfy, Cute, Aqua Blue Color is great

These sneakers are really cute and comfortable

Size-Overall11%−0.09

Perfect fit

A snug fit that feels and looks great

Great shoes fit perfect

Efficiency9%+0.74

even works fast

Works as intended

Works great

Value For Money8%−0.03

definitely worth the money

Great price

Great value for the money

Advertised Vs Actual Product7%

This worked better than I expected

Works as intended

Just like the picture

Return

1.1% Return rate 70% Fixable by listing

Feet Fit32%████▇█
Size-Overall30%▆▇█▇▇▇

Didn't fit

Weird fit

Way too big

Length13%▇█▆▆▇▆
Width12%█▆▇█▆▆
Color3%▆▄▄▅▅█

I received the wrong color

they do not stay white

Nice white color didnt fit

FAQ

Common Vegas Essentials questions

Answered from the same tracked data.