varsity jacket women
Skip itHigh returns (17.5%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.31avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$17.24–$134.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good773.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 658K searches
Growth
Bad-46.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad17.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, varsity jacket women is a $36K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
varsity jacket women market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #7,256
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 6.3%
- Avg brand age
- 34 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
85 flat
Sellers
92
Top-5 brand share
31%
Top 20: 67%
Top-5 click share
11%
Top 20: 28%
Open market
66%
- Zeagoo11%
- Glamaker6%
- Sledwise5%
- Deslimale5%
- babyhealthy4%
- Tankaneo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.0% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 5.9×
Top varsity jacket women search terms
- varsity jacket women276K/yr
- denim bomber jacket women55K/yr
- white bomber jacket women34K/yr
- satin bomber jacket women29K/yr
- baseball jacket women26K/yr
- satin jackets for women23K/yr
- linen bomber jacket women7K/yr
- womens varsity jacket43K/yr
- jean bomber jacket women14K/yr
- satin bomber jacket13K/yr
Top varsity jacket women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deslimale Jean Jacket Women Hooded Denim Bomber Jacket (M Hooded denim jacket)
Deslimale$41.324.3★1,230 rev
Zeagoo Womens Bomber Jacket Varsity Jackets Lightweight School Outfits for Women Baseball Spring Shackets with Pockets Navy Blue
Zeagoo$31.614.4★1,035 rev
Megfie Womens Cropped Bomber Jacket Button Down Varsity Jackets Shackets with Pockets(0394-Beige-M)
Megfie$33.394.6★1,241 rev
babyhealthy Mens Womens Varsity Baseball Jacket Casual Letterman Bomber Jacket Windbreaker Lightweight Jacket Coat
babyhealthy$24.224.2★1,832 rev
Hotheart Womens Fashion Ribbed Long Sleeve Graffiti Print Button Casual Baseball Jacket Outwear(black XL)
Hotheart$32.633.6★166 rev
Newest
by launch date
HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S
HOTOUCH$25.85158 rev
Glamaker Womens Oversized Jean Jacket Turn Down Long Sleeve Zip Up Loose Fit Bomber Denim Jacket with Pockets Casual Outerwear (Dark Blue M)
Glamaker$35.1946 rev
Glamaker Womens Oversized Jean Jacket Casual Turn Down Zip Up Long Sleeve Denim Jacket with Pockets Trendy Outfits Overcoat (Blue L)
Glamaker$36.6546 rev
Amazon Essentials Womens Regular-Fit Quilted Jacket Navy Large
Amazon Essentials$35.40135 rev
Tankaneo Womens Lightweight Bomber Jackets Casual Zip Up Drawstring Cotton Linen Jacket With Pockets
Tankaneo$27.6442 rev
Trending
90-day click momentum
Cropped Varsity Jacket Women Letterman Jacket Woman with 100% Cowhide Leather Sleeves & Wool Body Baseball Jacket for Woman Button Closure
Sledwise$121.534.4★
HOTOUCH Women Black Coat Zip Up Casual Jacket Long Sleeve Light Bomber Jackets Spring Outfits S
HOTOUCH$25.854.5★
Members Only Womens Hip Hop Varsity Oversized Jacket | Vintage Streetwear | 80s leather jacket | (Navy Small)
Members Only$88.004.6★
Cropped Varsity Jacket Women Letterman Jacket Woman with 100% Cowhide Leather Sleeves & Wool Body Baseball Jacket for Woman Button Closure
Sledwise$124.024.4★
Tankaneo Womens Lightweight Bomber Jackets Casual Zip Up Drawstring Cotton Linen Jacket With Pockets
Tankaneo$27.644.2★
What buyers say about varsity jacket women
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“The Wrangler brand always lives up to high quality standards”
“Great lightweight”
“Nice style”
“Very comfortable”
“Color was just as described”
“Material very strong”
“Fabric is soft”
“As advertised”
“Great value”
What buyers complain about
“Run large”
“Material is pretty cheap”
“Cheaply made”
“Wrong color twice”
“Not thick at all”
“Smells like chemicals”
“Too tight around the arms”
“Does not look like the photo”
“No real pockets fyi”
“its hard to find the correct sleeve length so it might be just me”
Top return reasons
Common questions
- Is varsity jacket women profitable to sell on Amazon United States?
- The niche generates $36K/yr across 232 tracked products. 6 of 82 products launched in the last 360 days are still selling. 90-day search growth is -46.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the varsity jacket women niche?
- 85 brands and 92 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in varsity jacket women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 17.5% — above our launch gate.
- When does demand for varsity jacket women peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 5.9× the quietest.
- What does it cost to enter the varsity jacket women niche?
- Listings span $17.24–$134.29; the average listing price is $39.31 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.