vans water and stain shield
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.53–$18.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad11,311.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-41.9%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 7K searches
According to Flapen's Amazon United States niche tracking, vans water and stain shield is a $6K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vans water and stain shield market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $7K–$10K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 78%
- Out of stock
- 15.8%
- Avg brand age
- 87 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
18
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
6%
- KIWI32%
- Reebok32%
- UGG19%
- Crep Protect5%
- BERIOVE3%
- WITOROR3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.6×
Top vans water and stain shield search terms
- kiwi all protector spray3K/yr
- kiwi select all protector spray3K/yr
- kiwi select all protector1K/yr
Top vans water and stain shield products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KIWI Select Universal Stretch Spray for leather suede Nu-buck and reptile skins Shoes and Gloves All Colors 7 oz (Pack of 2)
KIWI$13.754.7★21 rev
Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz
Reebok$9.734.3★144 rev
UGG PROTECTOR
UGG$15.884.6★7,439 rev
Crep Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection for Sneaker Leather Nubuck Suede & Canvas
Crep Protect$15.984.5★36,809 rev
BERIOVE Protect Shoe Protector Spray - Rain & Stain Waterproof Nano Protection - Waterproofing Spray for Leather Suede Sneaker 6.7 OZ
BERIOVE$8.534.5★2,491 rev
Newest
by launch date
WITOROR Shoe Protector Spray 10.56 Oz Rain & Stain Waterproof Nano Protection Waterproof Spray for Shoes Suede Sneaker Nubuck Leather & Canvas
WITOROR$9.01570 rev
KIWI Select Universal Stretch Spray for leather suede Nu-buck and reptile skins Shoes and Gloves All Colors 7 oz (Pack of 2)
KIWI$13.7521 rev
UGG PROTECTOR
UGG$15.887,439 rev
Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz
Reebok$9.73144 rev
Cavalier Kiwi Protect-All Rain and Stain Repellent Great for Suede Nubuck Leather and Shoes - 5.5 oz
Bhgytec$11.9415 rev
Trending
90-day click momentum
Pink Miracle Shoe Cleaner Kit with Bottle and Brush For Fabric Cleaner For Leather Whites Suede and Nubuck Sneakers (4 Oz)
Pink Miracle$18.924.3★
Reebok Protect - Rain and Stain Repellent - Water Based Shoe Protector Spray Waterproof and Stain Protection - Stain and Water Repellent Spray for Shoes Sneakers Leather Suede Canvas & More - 6oz
Reebok$9.734.3★
UGG PROTECTOR
UGG$15.884.6★
Cavalier Kiwi Protect-All Rain and Stain Repellent Great for Suede Nubuck Leather and Shoes - 5.5 oz
Bhgytec$11.944.5★
KIWI Select Universal Stretch Spray for leather suede Nu-buck and reptile skins Shoes and Gloves All Colors 7 oz (Pack of 2)
KIWI$13.754.7★
What buyers say about vans water and stain shield
What buyers praise and complain about, mined from review topics.What buyers love
“sprayer are made very well”
“Easy to do too”
“Cleans great”
“Worked as it should”
“Truly waterproof”
“Nice smell”
“Good value”
“quick at drying”
“stayed their original color”
“this one was gentle enough to use on any color leather I have”
What buyers complain about
“Didn't work for me”
“Way too expensive”
“Doesn't clean”
“Not water-proof”
“STRONG SMELL”
“made them a little bit different in color”
“Not great quality”
“realized it is too big for my carry on”
“Did not work as advertised”
“Only worked 1 day”
Top return reasons
Common questions
- Is vans water and stain shield profitable to sell on Amazon United States?
- The niche generates $6K/yr across 9 tracked products. 90-day search growth is -41.9%. Flapen's verdict: Skip it (31/100).
- How competitive is the vans water and stain shield niche?
- 9 brands and 18 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in vans water and stain shield?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.5%.
- When does demand for vans water and stain shield peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the vans water and stain shield niche?
- Listings span $8.53–$18.92; the average listing price is $13.41 (sweet spot $15–$100). The average incumbent carries 11,312 reviews — the moat a new listing must climb.